This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Direct Mail that Works!
I’ve been meaning to write about this since before the New Year but I had to get the ‘ol scanner out to pull together these images of some direct mail I’ve received recently. The bottom line is that some direct mail still works. Here are 3 examples: Jack Hayhow sent me his book, The Wisdom of the Flying Pig. I…
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Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It’s been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and escalating challenge: the lack of time to manage every channel and medium effectively. With budgets stagnating or shrinking amid economic uncertainties, teams are stretched thin, often forced to juggle multichannel strategies without adequate resources. In…
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Why It’s Okay For Brands To Decline Some Comments
When I speak to an audience of business people curious about managing their online presence, whether through blogging or social media, a couple of pieces of advice I provide evoke a lot of emotion: Brands should moderate comments and posts to curate a positive view. Deleting a negative comment or post is often better than attacking it. I recommend that…
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Improvements in Intelligent Self-Service
If you’re like me, you despise dealing with customer service. It’s not that I don’t like the people – they do their best. But more often than not, I know more about the problem I’m running into than they do. I hate sitting on the phone on hold for 5 minutes, followed by a discussion for 15 minutes, followed by…
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Visibility and Rewards through Influence
Mark Schaefer’s 1 is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark recognized that digital interactions were beginning to shape reputations, open doors, and create new forms of competitive advantage. The book…
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How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save your login information on a site, it’s typically saved in a Cookie and accessed the next time you open that…
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The Strategies That Are Killing Your Content Marketing #CONEX
Yesterday I shared how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical…
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Zonka: Revolutionizing Customer Experience Management with AI-Driven Feedback and Insights
Delivering a seamless and personalized customer experience has become the cornerstone of business success in today’s competitive landscape. Whether you’re leading a global enterprise or a startup, understanding customer sentiment and acting on it effectively is vital. The challenge lies in gathering, analyzing, and acting on feedback from multiple touchpoints without overwhelming resources. Zonka Enter Zonka, an AI-powered customer experience…
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AI That Works: Why Revenue Context Transforms MarTech Adoption
On paper, your marketing technology stack is impressive – CRM, MAP, CDP, and a touch of AI. But in practice, AI prompts go unnoticed and forecasts swing wildly without warning. MarTech practitioners are still exporting data to spreadsheets to see the funnel clearly. It’s not for a lack of tools — it’s caused mainly by a lack of trust. And…
