Congrats to our friend, Mark Schaefer, who was recently interviewed on CBS about his new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. We had an incredible interview with Mark Schaefer a couple weeks ago on our radio show.
One of the keys in the interview that I really appreciate is Mark’s encouragement that social media provides anyone with the opportunity to gain visibility and get rewards based on their influence. That’s what we’re educating folks on everyday. If you are a subject matter expert or professional in a specific field, or you have an exceptional product, the web provides a platform that has infinite possibilities to help you leverage that product or expertise and reward you for it.