This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Webnus: Unlock Seamless Event Management with This Powerful WordPress Plugin
Planning events—whether a small local class, a hybrid summit, or a multi-day conference—can be a logistical challenge. From managing RSVPs to integrating ticketing, displaying details, syncing calendars, and making sure everything is mobile-friendly, organizers often find themselves stitching together multiple tools. That’s where a powerful, all-in-one WordPress plugin becomes essential. Webnus Modern Events Calendar The Modern Events Calendar (MEC) by…
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Brand Perfection is Dead
In the past few weeks I’ve spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand years ago. If bad things happened, you could pay to get rid of the problems or sweep them under the…
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Your Marketing Platforms Are Not as Accurate As You Think
Many people don’t realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie, a small file that is referred to each time a visitor returns to the site using the same browser. The problem is that I may not revisit your site from the same browser… or…
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The Intangible Value of Brand: Beyond Data-Driven Attribution
The allure of data-driven attribution models and performance marketing metrics is undeniable. However, as the recent Nike case study illustrates, an overreliance on these approaches can potentially undermine a brand’s long-term value and market position. This article explores the challenges of quantifying brand value and the importance of balancing data-driven marketing with strategic brand-building efforts. The Challenge of Quantifying Brand…
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Blogs Heating Up
This week was a difficult week. My job is fantastic, and my peers and my clients appreciate me. For the first time, though, I believe my blog interfered with my professional relationships. Having spoken with them at length, I don’t believe there is a concern with my employer. My leaders believe in blogging as a healthy expression. Of course, they…
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Chatfuel: Automate Sales & Support with Fuely the AI Bot Across Messengers
Customers and prospects expect immediate, personalized interactions with brands across platforms and around the clock. But meeting those demands with human agents alone can be overwhelming and costly. Whether recovering abandoned carts, qualifying leads, or answering common product questions, businesses need a solution that’s always on, responsive, and continuously improving. That’s where Chatfuel comes in. Chatfuel Chatfuel is an AI-powered…
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How Should Content Marketing Impact Your Selling?
When I first wrote the title for this post, I wrote How Does but I honestly don’t believe too many companies understand how each impacts the other so I changed it to How Should. We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded perfectly, and positioned well. But then we get a…
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Who Defines Technology at your Company?
The definition of technology is: the practical application of science to commerce or industry A while ago, I asked, “If your IT department was killing innovation“. It was a question that solicited quite a response! Many IT departments do have the ability to stifle or enable innovation… can IT departments even stifle or enable productivity and sales? Today, I had…
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Share Your Favorite Marketing Books via Audible
It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple’s iTunes Store. I have a lot more time to listen…
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Don’t Let Bots Speak for Your Brand!
Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home devices since mid-October. Assistant bots like Alexa and Hey Google are becoming an essential feature of modern life, and that offers an amazing opportunity for brands to…
