This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why Google Hiding Keywords is Great for Marketers
It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it's a great move that will help content Marketers. I've written in the past that SEO is Dead...
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How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion . Cookies are little files that web pages access to save information in for marketing, analysis, analytics , and to assist with user experience. For instance, when you check a box to save your login information on a site, it's typically saved in a...
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Clarity Attacks Buzzwordsmithiness On Contact
A good friend of mine for many years is Steve Woodruff , a self-proclaimed (and very talented) Clarity Consultant , continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new...
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What Businesses Need To Keep In Mind About (Inevitable) Technology Migration
Over the last couple of decades, I've had the pleasure of working on either side of the digital transformation industry. I've helped Software as a Service ( SaaS ) vendors develop, innovate and scale their platforms from young pre-revenue startups through enterprise acquisitions. I've also helped businesses of every size to implement technology to...
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Putting Your CMO in Charge of Marketing Technology Pays Off!
A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. Entitled Quantify How Well You Unify , the new report...
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You Might Need an Email Marketing Expert If…
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if decide to hire outside professionals, such as an email marketing agency , or in-house talent; this guide will help you to assess and reevaluate your...
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What Publication Editors Want From Guest Contributors in 2023
Consumers expect to be engaged and educated with steady streams of fresh content. In response to this need, publication editors are ensuring they serve up fresh content regularly. But just what are their collective content goals for this year? That’s what our exclusive report, The State of Contributed Content 2023 , sought to...
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Pipes.ai: Supercharge Sales With AI-Powered Lead Conversion
Managing lead volume is one of the most frustrating challenges for sales organizations. Too often, marketing teams capture web leads that never convert because sales teams can’t follow up quickly enough or waste time chasing bad data. The result? Bloated pipelines, missed revenue, and high agent burnout. There’s a better way...
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How Do You Justify a Video Marketing Strategy?
It's not just anecdotal evidence that supports the use of video, it's the science of video that captures the attention and emotion of the viewer or subscriber. We've been pushing all of our clients to make the move to video and have been sprinkling them throughout their sites... from product explainer videos, to complex animations...
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Easyship: Simplify Your Shopify Shipping Integration
Managing shipping logistics for your Shopify store can often feel overwhelming, from comparing courier rates to handling international customs. Finding a streamlined, cost-effective solution for growing e-commerce businesses is critical to scaling efficiently. Enter Easyship —a powerful platform designed to make shipping seamless and cost-effective for Shopify merchants. ...