Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Customer Data PlatformsRedefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs

    Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs

    Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with NVIDIA AI to implement AI-driven…

  • Content MarketingWordPress Plugin: Shortcode for JQuery Before and After Image Plugin

    WordPress: How To Build a Shortcode Plugin For A Simple Before and After Image Slider

    I was publishing an article earlier that included a before-and-after image with a slider overlay. While there are numerous plugins available that perform this function, I prefer not to use third-party plugins due to the additional overhead, including limited features and advertisements for upgrades. I like to keep my WordPress instance as lean as possible, so I created a plugin that utilizes WordPress and…

  • Where to Start a Startup?

    There are some incredible advantages to starting a company in Indiana. The leadership of entrepreneurs is a tight network of people who are trusted and proven. I’ve spoken about Indiana and Indianapolis as being a prime location for a company to start a business. The people are well-educated and hard-working. The real estate is still one of the most stable…

  • Marketing Infographicslocal search optimization

    Video: Local Search Strategies are Key for Large Brands

    A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords…

  • Marketing Infographicsrevealing facebook likes

    What Facebook Likes Reveal About Us

    It’s hard to believe that by simply clicking a few likes, a platform can accurately predict much more about the consumers using it than they could imagine – but it’s true. This is the power of database marketing and may point to a fundamental flaw in many social media marketers’ logic. While we all wish to be treated as individuals,…

  • Sales and Marketing TrainingPatents and Marketing

    The Role of Patents in Marketing: Protection, Perception, and Strategic Impact

    Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how patents have been used in the tech industry, including controversial cases like Microsoft’s claim of 235 patent violations against Linux…

  • Email Marketing & AutomationDelivra: Elevate Your Email & SMS Marketing with Powerful Automation

    Delivra: Elevate Your Email & SMS Marketing with Powerful Automation

    Marketing teams today face overwhelming data, yet harnessing it effectively remains a challenge. Personalizing campaigns, optimizing timing, and delivering targeted messages at scale often require complex solutions that small teams struggle to implement. But what if marketing automation could be simple, seamless, and incredibly effective? That’s where Delivra comes in. Delivra Delivra is a robust email and SMS marketing automation…

  • Where are the Single Serving Restaurants?

    Why aren't there restaurants that pay attention to serving sizes? With obesity raging in this country and restaurants serving enough for a family of 5 on a single plate, why isn't anyone taking advantage and doing the right thing? Surely there's a market out there.

  • Me, Me, Me and Social Media

    It’s not about you! One more time… it’s not about you! Each time I speak on social media, there are always those few puzzled participants that wonder why they should be diving in. There’s always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about any disadvantages that their company…

  • Analytics & Testingseo monitoring

    Affordable and Robust SEO Monitoring

    We’ve had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We’ve used our share of SEO monitoring tools before. However, SEO continues to change… and many tools just haven’t kept up. Scott’s team has embraced the change and really come up with a system that’s quite different……

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