This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Bing: A Growing Search Engine You Shouldn’t Overlook
Many businesses overlook optimizing for Bing, assuming that Google’s dominance renders other search engines irrelevant. However, Microsoft’s Bing serves a substantial audience and offers unique opportunities that should not be underestimated. By understanding the characteristics of Bing users, its growing market share, and its notable volume of daily active users, businesses can make strategic decisions to reach untapped audiences and…
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Paid and Organic Search Marketing
Advanced Web Ranking: Rank Tracking, Competitor Analysis, and SEO Reporting for Agencies
For SEO professionals, agencies, and in-house teams, tracking keyword rankings is only part of the battle. Understanding market share, visibility trends, and competitive landscapes is essential to making data-driven decisions that improve search performance. If you’ve struggled with unreliable ranking data, manual reporting, or scattered insights, Advanced Web Ranking (AWR) provides a complete solution for tracking, forecasting, and optimizing your…
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E-commerce and Retail
Helium 10: AI-Driven Amazon Seller and FBA Tools for Growth and Success
Selling on Amazon offers tremendous opportunities, but navigating the competitive landscape requires more than just listing a product. With millions of sellers vying for customer attention, finding profitable products, optimizing listings, managing inventory, and running effective ad campaigns can be overwhelming. Without the right tools, sellers risk falling behind in rankings, missing out on potential sales, and struggling with inefficient…
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Marketing Tools
A List of MarTech Companies Shuttered, Acquired, or Rebranded (Updated 2025)
This article is a work in progress, evolving as we track the ever-changing MarTech landscape. I realize there are hundreds of shuttered platforms, so I will try to update the list every month. I think it’s important to understand what’s happened to some of the companies we’ve grown to appreciate and how they may have been shut down, absorbed into…
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Artificial Intelligence
Building the Future of Marketing with AI and Operational Excellence: Hilary Cook at #AdobeSummit
In yesterday’s Adobe Summit keynotes, Hilary Cook, VP of Global Marketing Operations at Marriott International delivered a compelling keynote that challenged marketers to rethink their approach to artificial intelligence (AI), process optimization, and customer-centric marketing strategies. Table of ContentsLooking the Future in the Face: AI and Readiness AssessmentBreaking Down the Complexity of Marketing OperationsExecutive Alignment: The Catalyst for ChangePiloting, Scaling,…
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Non-Intrusive Interfaces
I still see spells of UI vs Browser App in articles and conversations across the Internet. Google has already proven that you can have a very robust client-server application utilizing a Web browser. There’s no doubt in my mind that this is the future of web development and applications. The Operating System of the future could simply be a browser…
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Paid and Organic Search Marketing
Who Defines Technology at your Company?
The definition of technology is: the practical application of science to commerce or industry A while ago, I asked, “If your IT department was killing innovation“. It was a question that solicited quite a response! Many IT departments do have the ability to stifle or enable innovation… can IT departments even stifle or enable productivity and sales? Today, I had…
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E-commerce and Retail
Amazon Versus the World!
Amazon now stands as one of the most powerful retail sources in the world. With millions of die-hard customers and fans, it has challenged not only other retailers on and offline, but entire online marketing channels. Amazon’s newest product, the Kindle Fire, took some pretty harsh criticism last week. Regardless, sales still appear to be monstrous, with more than 1…
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Social Media & Influencer Marketing
Presentation: Going Social – The Business Edition
Yesterday, I presented to the local International Association of Business Communicators chapter. The audience dynamics were mixed between small and large companies. The attendees were business people who spanned social media – from newby to experienced social marketers. Going Social Each time I prepare a presentation, I go back through the history of presentations I’ve done in the past… dropping…
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Content Marketing
Source Metrics: Social Marketing Optimization and Analytics
Source Metrics has announced its Social Media Inbox. This new feature is unlike other tools as it offers actionable detailed information as it happens rather than high-level business intelligence in weekly or monthly reports, and allows marketers to distill 1000s of daily mentions down to about 20 of the most important actionable mentions according to following. The Social Media Inbox…
