This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
Safely Integrating Autonomous AI Into the Enterprise: Why MCPs, HITL, and Data Access Gateways Are Non-Negotiable
As enterprises race to harness the productivity and automation potential of artificial intelligence (AI) and machine learning (ML), a new architectural problem has emerged—how do you safely allow autonomous systems to interact with sensitive data and core business systems without compromising security, compliance, or operational integrity? This isn’t a theoretical concern. Autonomous agents can now make decisions, trigger workflows, and…
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Marketing Books
My Freakonomics: How To Save Your Personnel Budget By Increasing Wages
I just completed reading Freakonomics. It’s been a while since I couldn’t put down a business book. I purchased this book on Saturday night and started reading it on Sunday. I finished it a few minutes ago. It took up some of my mornings, even making me late for work. At the core of this book is the unique perspective…
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That’s One Word…
Here’s someone that was really paying attention at work! When you tell folks the name of your company – and there’s no space in the name, you often state… “That’s Patronpath P-A-T-R-O-N-P-A-T-H… one word…”. We never expected this, though:
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Social Media & Influencer Marketing
The Most Important Rule in Social Media PR
Want to know the best part of utilizing social media as part of your public relations campaigns? There are no rules. PR people are constantly being reminded of rules. We have to follow the AP Stylebook, news releases have to be written a certain way and executed at certain times. Social media is an opportunity for your company to break…
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Analytics & Testing
Viralheat: Social Media Monitoring for SMBs
We’ve been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around those mentions. For companies, a social media monitoring strategy can be very lucrative for managing customer service issues, monitoring how…
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E-commerce and Retail
Invoice Simple: Estimate, Invoice, And Collect Payments From Your Customers in Seconds
Managing invoicing for your business can feel like a full-time job. From creating estimates to tracking payments, the process can quickly become overwhelming, especially for small business owners who wear many hats. Staying organized and professional while saving time is critical, but traditional tools often fail to offer a seamless experience. Invoice Simple Invoice Simple is a user-friendly platform that…
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E-commerce and Retail
Top 10 Magento Extension Development Companies in 2025
Magento, now rebranded as Adobe Commerce for enterprise deployments, remains one of the most flexible and powerful e-commerce platforms available today. Its adaptability is primarily due to its modular architecture, where self-contained units of code, called extensions or modules, can be installed to expand or modify the store’s functionality. Custom extensions are tailored to solve the specific challenges your store…
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I just sent $1000 to Noah!
Sorry for the late run on this! We sent a list of the entries to Ade with each entry having a random number associated (using the RAND function in Excel and then sorting the column). We then had Hannes select a random number within the 108 entries so Hannes would not know who the winner would be. The winner of…
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It’s the Last 10 Percent
In the last few months, we’ve had at least a dozen releases of new functionality in our application and our integrations. Unfortunately, we also have a few projects that were started many, many months ago prior to my arrival that still aren’t ready for production. It’s not the team’s fault, but it’s now my responsibility to get to production. There’s…
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Mobile Marketing, Messaging, and Apps
The Future of Mobile Video and Search is Here!
This is incredibly fascinating and quite a game changer for the mobile market. Layar has launched in the Netherlands. Duke Long sent me a link to this new technology… Layar calls it a mobile augmented reality browser. I call it the future! Layar is a free application on your mobile phone which shows what is around you by displaying real…
