This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Talkia: Create High-Converting Voiceovers Without Hiring a Voice Actor
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn’t just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. ...
-
ShoutEm: Mobile Apps and Whitelabeled Mobile Apps
ShoutEm offers a mobile application platform that has a variety of options for business, agencies and enterprise. ShoutEm apps offer content management, smartphone and tablet app builders, user engagement tools, monetization options and seemless publishing processes. Agencies can build high-quality mobile apps at a fraction of the cost of custom development with ShoutEm's...
-
The Premature Death of Outbound Marketing
The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business. Even major corporations like EMC, Cisco and Hewlett Packard have huge teams dedicated to prospecting for new business...
-
How B2B SEO Is Evolving in 2025: Trends and Expert Recommendations
SEO is something that never stands still. What was a hit a couple of years ago may not work at all today. If you don’t keep up with everything that’s happening, your search rankings can plummet in a matter of weeks. For example, what kept your site in the top in 2023 will no longer...
-
Poll Results: How Optimistic Are We About Apple?
Last week's poll came at a solemn time but it had to be asked... do people think that Apple would survive without Mr. Jobs at the helm? It's an important question for folks in the marketing industry for a few reasons... first is the hardware the supports much of the digital publishing industry, second is...
-
The Timeless Truth of Marketing: Simplicity, Relevance, and Repetition
When Our Brand is Crisis was released, it peeled back the curtain on the strategy behind political campaigns—a world where words, emotions, and timing collide in the pursuit of influence. James Carville, the master strategist behind Bill Clinton’s 1992 campaign, famously said that every campaign rests on three pillars: simplicity, relevance...
-
Something Smells with WordPress Plugin Ratings & Reviews
Contributing to the open source movement can be amazing, but this week wasn't one of those times. We've been contributing to the WordPress community for a decade now. We've built countless plugins. Some have been retired, and others have incredible exposure. Our Image Rotator Widget plugin, for example, has been downloaded over...
-
What a Tangled Web Native Advertising Will Weave
I'm not sure if you've seen this video yet. It's not safe for work but it's absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising...
-
Built to Last: What Jim Collins Taught Me About the Limits of Technology in Fixing a Business
When I first read Jim Collins’ Built to Last, I wasn’t searching for answers about technology. I was looking for insight into why some companies endure for decades—even through economic swings, leadership changes, and market shifts—while others flare up and disappear. But as someone deeply immersed in the world of MarTech, I immediately saw how...
-
40Nuggets: Engage and Convert without Annoying Visitors
There are a ton of tools on the market to help you increase conversions - including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you're incorporating each of these, there's a chance that you're bombarding your visitor rather than simply helping them take the next step in...