Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Office Timeline: Create Gantt Charts from Spreadsheets

    Office Timeline: Instantly Create Timelines That Impress Clients and Executives

    Project managers, consultants, and team leads are constantly under pressure to communicate project progress in ways that resonate with both technical teams and non-technical stakeholders. Long spreadsheets, clunky tools, or hastily built visuals often fall flat when presenting to executives. The result? Misalignment, confusion, and stalled progress. What you need is a tool that turns complex timelines into polished, client-ready…

  • adtruth

    AdTruth: Universal Mobile Audience Recognition

    AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a login to identify the person and/or a cookie to track them. The problem with a cookie is that they’re often…

  • ad blocking software

    What’s the Impact and Alternative to Ad Blocking?

    To experience the Internet without advertising interrupting you every few moments sounds fantastic. Unfortunately, it’s not. By blocking a significant amount of ads, consumers are forcing publishers to take drastic actions. And when iOS 9 allowing Safari mobile browser extensions on iPhone, ad blocking extensions took off hit the market for mobile users – a high ad growth medium. One…

  • martech shot scaled

    Martech Zone: Welcome To My New Martech Publication!

    It’s only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin to spell disaster from a performance standpoint and I was seeing the cracks in the foundation. So, I went on…

  • Serpstat: SEO and PPC Audit and Reporting Platform with AI-Driven Tools

    Serpstat: Unlock SEO and PPC Success with Advanced Site Audits and AI-Powered SEO Tools

    Achieving success in search marketing can be overwhelming. From researching competitive keywords to auditing your site and tracking your rankings, the process requires powerful tools and accurate data. As businesses and marketers compete to stand out in search results, finding a comprehensive solution to streamline SEO and PPC tasks and uncover actionable insights is more critical than ever. Serpstat Serpstat…

  • EMEET: Corporate Telecommunication Audio and Video Hardware

    EMEET: Transform Your Corporate Communication with Intelligent Audio-Visual Technology

    Seamless communication is at the heart of productivity and connection. Whether hosting remote meetings, live-streaming content or creating a hybrid workspace, having the right tools is critical. Yet, many face challenges with subpar audio clarity, video quality, and tech integration, leaving communication feeling fragmented. EMEET Enter EMEET, a global leader in intelligent audio and video solutions. Founded in 2016, EMEET…

  • SMS API: The Impact of Mobile Customer Engagement in the Service Industry

    SMS API: The Impact of Text Messaging Engagement on Customer Experience

    An SMS API is a powerful tool that helps businesses integrate text messaging services into their applications. What are the benefits? The option to send and receive messages directly through application programming interfaces opens up a range of convenient communications with customers—and not only convenient but also effective! With SMS technology, businesses can easily automate notifications, improve customer support, and…

  • How to Avoid Malvertising Scams

    How Publishers Can Protect Themselves from Modern Malvertising Scams

    The email lands in your inbox: Major brand CPM, go live today. The sender’s domain is unfamiliar, but the offer sounds lucrative. They’re offering premium rates, a fast turnaround, and a recognizable brand. You hesitate for a moment, but the temptation is strong—after all, a quick launch could mean significant revenue. Before you reply, take a step back. What feels…

  • Depositphotos 8516542 s

    Is a Visual Business Plan Right for You?

    Until now, I’ve started (but never finished) dozens of classic business plans. So I usually just wing it with a "business outline", but secretly wish I had taken the time to map out my long and short terms strategies in greater detail. So this time I've drafted a visual business plan.

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