This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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impact.com: Drive 3X More Revenue With Partnership Automation
Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep up with the complexity of modern ecosystems. The landscape now includes influencers, mobile apps, SaaS integrations, business development partnerships, card-linked…
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Inkscape: A Powerful Open Source Vector Graphics Editor
Designers, freelancers, and creatives face a common dilemma—accessing professional-grade vector design tools without the high price tag. For many, Adobe Illustrator has long been the industry standard. But for those seeking a free, open, and cross-platform solution that doesn’t compromise on capabilities, there’s one clear choice: Inkscape. Inkscape Inkscape is a free and open-source vector graphics editor built to empower…
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Amplience: The Cognitive CMS That Powers Modern Commerce
Modern commerce has outgrown traditional content systems. Retailers and brands now face the challenge of producing more content than ever1riences across numerous digital touchpoints. Yet, teams often struggle with disconnected workflows, siloed tools, and assets that are hard to scale or repurpose. To compete, businesses need a platform that unifies creation, management, and delivery without slowing down the pace of…
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The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action. In contrast, the most effective websites are structured around the customer journey, the progression from awareness to consideration to conversion.…
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Hyperise: Drive Sales Engagement with No-Code Personalization in Text, Images, and Video
Generic marketing no longer cuts it. Customers crave personalized interactions that feel tailor-made for their unique needs. Yet, delivering hyper-personalized experiences at scale can be an insurmountable challenge for sales and marketing teams. This is where Hyperise comes in—a platform designed to make personalization simple, effective, and scalable. Hyperise Hyperise is a cutting-edge personalization platform that empowers businesses to create…
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WebCEO: Boost Your Agency Growth with Professional SEO Tools
Agencies face mounting challenges in managing SEO, tracking competitors, and generating measurable results. Staying ahead requires more than individual tools; it demands a seamless, collaborative, and efficient system to succeed in search rankings and digital marketing campaigns. WebCEO WebCEO is a comprehensive SEO and digital marketing platform designed for agencies, businesses, and freelancers aiming to master search engine optimization. With…
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Viralheat: Social Media Monitoring for SMBs
We’ve been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around those mentions. For companies, a social media monitoring strategy can be very lucrative for managing customer service issues, monitoring how…
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Klout Scores Reinvented… and I Like It!
I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many of us had multiple pages, multiple accounts, and a history online that spanned a decade… but Klout wasn’t impacted by…
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Who Defines Technology at your Company?
The definition of technology is: the practical application of science to commerce or industry A while ago, I asked, “If your IT department was killing innovation“. It was a question that solicited quite a response! Many IT departments do have the ability to stifle or enable innovation… can IT departments even stifle or enable productivity and sales? Today, I had…
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Single-Tasking Tools
Douglas Karr must have been tapping into my brain when he wrote How to Single-Task. I’ve been thinking a lot about this whole multi-tasking thing, about how constant hopping from tidbit to tidbit and doing more than one task at once feels like it’s actually robbing me of time (and making me feel kind of stupid). When I’m writing reports,…
