This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Manufacturing Ideation: How AI Engines Can Reshape the Marketplace of Innovation
For centuries, productivity was defined by the ability to manufacture physical goods. Economic strength was measured by factory output, inventory, and other indicators. Education systems were designed to feed that model by training people to follow processes, specialize narrowly, and fit into clearly defined roles. Even as global labor shifted and automation hollowed out traditional...
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How Your Hosting Can Affect Your SEO
Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed. We'll give you a...
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JustReachOut: AI-Powered PR Outreach to Land Press Features and Backlinks
Getting media coverage and high-quality backlinks is essential for growing your brand, but traditional PR outreach can be expensive and time-consuming. Hiring an agency often means paying thousands of dollars while handing over control of your brand’s story to someone else. What if you could take charge of your PR strategy and...
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Godin: Intuition vs Analysis
Seth Godin asked a great question that is usually quite a point of contention for SaaS or technology companies and their product managers.... Do you go with Intuition or Analysis ? My personal view on this is that it's a delicate combination of the...
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The Power of Personalization in Email Marketing
I recently took my 9 year old daughter to Justice , a children's apparel retailer. From the onset the manager bombarded me, at 5 minute intervals, with product recommendations and promotions. This continued for 30 minutes until I was forced to school her on customer insight and preferences. A bad email program is much like...
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Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper
Hightail has released the results of its first State of Creative Collaboration Survey . The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales and revenue. Lack of Resources and Increased Demand are Hurting Creatives With...
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EMEET: Transform Your Corporate Communication with Intelligent Audio-Visual Technology
Seamless communication is at the heart of productivity and connection. Whether hosting remote meetings, live-streaming content or creating a hybrid workspace, having the right tools is critical. Yet, many face challenges with subpar audio clarity, video quality, and tech integration, leaving communication feeling fragmented. EMEET Enter EMEET...
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The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights
Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies needed to create a successful content marketing campaign this year and beyond. ...
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MeetingHero: An App for Meeting Productivity
Marketers have meetings all the time as do agencies... meetings are the lifeblood of ideation and planning. But meetings can be terribly unproductive as well. While many people want meetings all the time, I often resist. Meetings are taxing and expensive. Sometimes fear spurs a meeting where people just want to cover their butt. Other...
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How Digital Asset Management Impacts Content Management
In previous posts, we've discussed What Digital Asset Management Is , Why Digital Asset Management is Critical to Marketing Overall , as well as How to Justify the Expense of Digital Asset Management . In this infographic from Widen, they detail the specifics of how digital asset management will help...