This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Deadbeats on Display? Twitter – New AP Managment Tool
I was in a bad mood yesterday because I was chasing overdue invoices from three clients. I was grumpy, and needed to vent, so I put un an innocent comment ( well not so innocent) on Twitter. I asked: When a client doesn't pay a bill and dodges your phone calls, it is bad form...
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Building High-Value Pipelines: How High-Ticket Ecommerce Merchants Win with Personalized Retargeting
High-ticket ecommerce faces a fundamental challenge that most conversion optimization advice ignores: the customer journey operates on entirely different timelines and decision-making processes than typical online shopping. When someone purchases a $50 sweater, they might decide in minutes. When they're considering a $5,000 home gym setup or $15,000 luxury watch, the...
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Mermaid: Automate Visualization of Workflows, Funnels, Systems and Journeys
Clarity and speed are everything. Whether you’re managing complex systems, building software pipelines, or mapping out marketing automation workflows, visual documentation plays a critical role. However, traditional diagramming tools often slow teams down because they require manual design work. This is where Mermaid has gained widespread adoption. It provides a way to create dynamic, text-based...
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How to Improve Your Facebook Page
Shortstack has used an Operation mentality — removing what doesn't work and fixing what's broken — as a helpful infographic to give your Facebook Page a checkup. Here's a list of their tips on operate and improve your Facebook Page presence: To increase visibility, write a photo description for your cover...
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Promote Blogs to Boost Your Site Rank
RSS is an amazing thing. Many people don't recognize the power of blogs and how they can assist your site statistics. Here's a great example of how you can promote other blogs AND boost your own site rank with Search Engines using RSS. On Income Change Calculator , I replaced a vertical advertisement on...
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Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper
Hightail has released the results of its first State of Creative Collaboration Survey . The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales and revenue. Lack of Resources and Increased Demand are Hurting Creatives With...
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My Freakonomics: How To Save Your Personnel Budget By Increasing Wages
I just completed reading Freakonomics . It's been a while since I couldn't put down a business book. I purchased this book on Saturday night and started reading it on Sunday. I finished it a few minutes ago. It took up some of my mornings, even making me late for work. At the...
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Add a Tweetwall to Your Next Event With Hootfeed
Have you ever wanted to have a Tweet wall in your office or at an event? There are quite a few solutions out there, but none might be as simple to use as Hootsuite's Hootfeed . The HootFeed is an easy-to-customize tool, which animates the Twitter activity you care about...
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How to Buy a Domain That’s Already Registered
You've been there... scratching down the new billion dollar idea on a cocktail napkin, then going home and finding out the domain is already taken. The other half continues to collect domain names waiting to make the billion dollars. Most of us are somewhere in between... domain owners who aren't using their domains will typically...
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The Power of Personalization in Email Marketing
I recently took my 9 year old daughter to Justice , a children's apparel retailer. From the onset the manager bombarded me, at 5 minute intervals, with product recommendations and promotions. This continued for 30 minutes until I was forced to school her on customer insight and preferences. A bad email program is much like...