This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Viralheat: Social Media Monitoring for SMBs
We’ve been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around those mentions. For companies, a social media monitoring strategy can be very lucrative for managing customer service issues, monitoring how…
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Understanding Tag Clouds: Enhancing User Experience and Content Strategy
Tag clouds are a visually appealing and effective way to display the most frequently used tags or keywords on a website. They provide a quick overview of the site’s main topics, making it easier for visitors to navigate and find content that interests them. Moreover, tag clouds are a valuable tool for website editors to ensure their content stays on…
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Zonka: Revolutionizing Customer Experience Management with AI-Driven Feedback and Insights
Delivering a seamless and personalized customer experience has become the cornerstone of business success in today’s competitive landscape. Whether you’re leading a global enterprise or a startup, understanding customer sentiment and acting on it effectively is vital. The challenge lies in gathering, analyzing, and acting on feedback from multiple touchpoints without overwhelming resources. Zonka Enter Zonka, an AI-powered customer experience…
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Best Customer Support Software for Small Businesses: Your Path to Outstanding Service
Customer support is the backbone of any thriving business, but for small businesses, it’s not just about solving problems but building lasting relationships. The right helpdesk for small business operations can make a world of difference. Whether you’re managing a handful of customer inquiries or hundreds, finding the best customer support software is crucial. In this article, we’ll explore top…
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IMQRScan: A QR Code Generator Combining Custom Designs with Built-In Lead Generation
QR codes have become more than a convenience—they’re a direct line between brands and their audiences. But not all QR code tools are created equal. While most offer basic generation and styling options, IMQRScan goes a step further by integrating built-in lead generation (LeadGen) into its core platform. That means businesses don’t just share information—they capture it. Whether you’re a…
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How to Write a Best Practice Guide For Your Industry
Yes, this is a best practice guide… about writing a best practice guide. It’s delightfully meta, but for good reason. Best practices is one of those evergreen B2B buzzwords—always trending, perennially helpful, and perpetually chased by professionals who want to know how the experts do it. Whether you’re in SaaS, manufacturing, healthcare, or consulting, customers and prospects alike crave clear,…
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Webinar Alert: Conversions Through Storytelling
Sure, we’ve all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we’ve heard it before, then it is clearly something that works. However, the concept of storytelling has always been a “soft” subject instead of something that can be turned into a science. Lucky for…
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20 E-commerce Strategies to Increase Holiday Sales
The folks at Volusion are projecting a 20% increase in online holiday sales for small to medium- sized online businesses this season! How do you get the most out of this ever-important holiday season without burning your budget? Go into the game with a solid plan and sell, sell, sell. We’re about to enter the most wonderful time of year…
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Klout Scores Reinvented… and I Like It!
I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many of us had multiple pages, multiple accounts, and a history online that spanned a decade… but Klout wasn’t impacted by…
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Influence: It’s Never As Simple as Fan and Follower Counts
Influencer marketing has become a crucial aspect of many companies’ marketing strategies. Influencers are individuals who have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Here are seven ways to drive influencer marketing results by effectively identifying and engaging with the right influencers to promote your products or…
