This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mastering Conversion Metrics for Business Blogging: A Comprehensive Guide
Understanding and tracking conversion metrics is essential for gauging the success of your content marketing efforts. Conversion metrics help you determine how effectively your blog posts drive desired actions, such as subscriptions, demo requests, event registrations, consultations, or product purchases. In this comprehensive article, we will explore direct and indirect attribution, the journey visitors take, and how to monitor these…
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Graava: An Intelligent Video Camera that Automatically Edits
In 2012 Bruno Gregory was hit by a car while riding his bike. The driver left the seen but Bruno was able to identify and get the driver convicted because he had a camera that recorded the event. The next year, he came up with the idea of utilizing sensors and machine learning to develop a camera that automatically only…
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Affordable and Robust SEO Monitoring
We’ve had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We’ve used our share of SEO monitoring tools before. However, SEO continues to change… and many tools just haven’t kept up. Scott’s team has embraced the change and really come up with a system that’s quite different……
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5 Copywriting Tips That Will Help Your Small Business Stand Out
Let’s be honest—running a small business is hard. You’re juggling a million things, trying to grow, and somewhere in between, you have to figure out how to get people to actually notice you. That’s where copywriting comes in. Good copy isn’t just about sounding professional or filling up space on your website. It’s about grabbing attention, holding it, and making…
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Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs
Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with NVIDIA AI to implement AI-driven…
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How Do You Measure Content Marketing?
This is a beautiful infographic from Brandpoint on Measuring Content Marketing Success. Not every piece of content is going to drive a sale, but the momentum and collection of content definitely drives awareness and consideration, eventually leading to conversions. Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move…
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I Don’t Like It!
These are probably the worst 4 words that you can ever hear as an agency from your client. You never get used to it even though it happens fairly often. People hire designers to do the impossible… pull a vision out of their head and put it into an image, site, video or even a brand. Worse, it’s rarely an…
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Put Tips in your Text Fields with JavaScript
Real estate is a premium on a web site, so I’m trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly in your text field HTML that will show and hide data as the field is entered and exited. Try it…
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Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…
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PitneyShip: Smarter, More Affordable Shipping for Your Online Store
E-commerce businesses of all sizes need tools that streamline shipping, reduce costs, and improve operational efficiency. Pitney Bowes, a trusted name in mailing and shipping for over a century, offers a solution that brings all this together in one platform. PitneyShip PitneyShip is a cloud-based shipping solution designed to help businesses simplify and centralize their shipping and mailing operations. Whether…
