This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Mobile Marketing, Messaging, and Apps
The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know…
-
Content Marketing
The Message Produces Results
When we’re marketing, a lot of times, we think solely about the results. I want to convert this many prospects, we want people to be aware of Product X, I want this many retweets/shares, etc. Don’t get me wrong, it is definitely important to track these things in order to know if our marketing message are working. However, I have…
-
Paid and Organic Search Marketing
Semrush: Find The Best Keywords in 2025 with the Keyword Magic Tool
Understanding your audience’s search behavior is the secret to a successful digital strategy. Whether you’re an SEO pro, a content marketer, or a PPC advertiser, finding the right keywords can determine your campaigns’ reach, engagement, and ROI. However, uncovering those keywords can feel like searching for a needle in a haystack—unless you have the right tool. Semrush Keyword Magic Tool Semrush’s…
-
Customer Data Platforms
Attio: An AI-Driven, Next Generation CRM That Instantly Maps to Your Business Model
Traditional customer relationship management (CRM) platforms often demand weeks of configuration, rigid data structures, and manual data entry before delivering value. That’s no longer good enough. Fast-moving businesses need a CRM ready when they are—intelligent, adaptive, and automated from day one. Attio Attio is the next generation of CRM. Designed for speed, flexibility, and scale, it sets up in minutes,…
-
Analytics & Testing
Top 7 AI Automation Testing Tools in 2025
Software testing isn’t what it used to be. With the explosion of complex web applications and continuous delivery cycles, traditional testing methods are buckling under pressure. Manual testing struggles to keep pace with fast-changing codebases, and QA teams often face poor test coverage, missed defects, and inconsistent release quality. In 2025, the shift toward intelligent automation is no longer optional…
-
Paid and Organic Search Marketing
Our Secret to Search Engine Optimization
Here’s a typical example of the ranking stats for competitive keywords for one of our clients: Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs. Less than 2 months in, and we’re about to get them on page 1. Within 6 months, we’ll really have some great rank for them. With over 20…
-
Content Marketing
Technology Fueling Economic Growth in Indiana
As a judge for the 2011 Mira Awards, I had a chance to spend a day meeting with founders, inventors, programmers and business leaders making a significant impact in our technology landscape. While I can’t tell you who the winners are, you will need to attend the Mira awards next month, I can tell you there are some really exciting…
-
Social Media & Influencer Marketing
How Marketers Can Weather a Possible TikTok Ban
For marketers, these past weeks have been a nail-biting rollercoaster ride as the deadline came and went for the potential ban of TikTok in the U.S. For now, with the new presidential administration in its corner, the Chinese-owned social media platform continues to operate normally following a brief 12-hour shutdown. However, that could change in a few months should the…
-
Martech Zone Tools
App: HTML Viewer and Editor for Email Signatures and Web Snippets
When you see an email signature you admire—or a section of a website that’s styled just right—copying the HTML directly can be tricky. Often, pasting it into a text editor strips out formatting, or worse, breaks the structure entirely. HTML Viewer and Editor The Martech Zone HTML Viewer solves that problem. Whether you’re replicating a professional email signature from someone…
