This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Shop with Friends: Boost Sales on Your Shopify Store with Social Shopping
Driving traffic to your Shopify store is tougher than ever. Even when you manage to attract visitors, only a fraction of them convert into paying customers—most just browse and leave. What’s missing? Social validation. Before making a purchase, shoppers often check in with friends for opinions, especially in industries like fashion. Now, you can harness this natural behavior to increase…
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Artificial Intelligence
Flowith: Explore the Infinite Canvas of Multimodal Agentic AI Creativity Across AI Platforms
Creative professionals, developers, and innovators alike often find themselves boxed in by the limitations of single-threaded AI tools. Whether you’re crafting a story, generating visuals, or building applications, bouncing between tools and losing context is a constant source of friction. Flowith Flowith eliminates those boundaries—redefining what it means to build with AI by combining infinite memory, agentic reasoning, multimodal generation,…
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Content Marketing
The New Business “Cards” Are Here!
When I posted about purchasing some new business cards, I received some great recommendations. Included were metal business cards and even a business card using a tag cloud. I decided to go in a completely opposite direction from my original cards. When folks hand me their business cards these days, I don’t have them for long – I get home…
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Content Marketing
Get offline, get unplugged, at least for a while
I first got online and got my first e-mail address in early 1995. In late ’95 I launched my Web design business. Having my own company meant being online and available to my customers all the time. I was always plugged in. Even on vacation I brought my now vintage NEC laptop. As time went by I joined various startups.…
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Content Marketing
Crowdsource Your B2B Data Cleansing
Last week I had a great discussion with the folks at NetProspex, a Software as a Service toolset that allows you to enhance and verify your business to business contact records. The system is quite rich, already accumulating data on over 21 million verified B2B contacts. Sometimes it’s easy to collect a name, an email address or some other part…
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Marketing Infographics
Marketing to Cross-Platform Audiences
88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is… while ensuring they leverage the strengths of the device they’re communicating on. This infographic from Uberflip digs into the facts – which…
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Email Marketing & Automation
Top 9 Ways to Save Time and Money with Marketing Automation
Automating repetitive marketing tasks like emails, social media updates, and other website actions can free up valuable time, allowing you to focus on bigger-picture strategies. Here are nine marketing automation strategies to help your business save time, money, and resources. Table of ContentsSocial Media Updates & PostsDynamic ContentContent AmplificationClient Reservations & AppointmentsLead ManagementPost-Purchase Email SeriesLead Scoring & SegmentingUpsell OffersIncentive &…
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Marketing Tools
vcita: The All-in-One AI-Powered Platform for Small Business Growth
Running a small business is no easy feat. The workload can be overwhelming, from managing client relationships to handling payments, marketing, and scheduling. Small business owners often juggle multiple tools, leading to inefficiencies and lost opportunities. What if a single, AI-powered platform was designed to streamline operations, increase productivity, and boost growth? vcita vcita is an all-in-one small business management…
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Social Media & Influencer Marketing
The Manufacturing of Ideas
For hundreds of years, the definition of productive required that there be a manufacturing line taking a product from raw materials to goods for market. Wealth was measured in tons and footage and inventory. Banks loaned money based on how many assets that you had. Our education system prepared our youth to show up on time, get in line to…
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Content Marketing
Best Customer Support Software for Small Businesses: Your Path to Outstanding Service
Customer support is the backbone of any thriving business, but for small businesses, it’s not just about solving problems but building lasting relationships. The right helpdesk for small business operations can make a world of difference. Whether you’re managing a handful of customer inquiries or hundreds, finding the best customer support software is crucial. In this article, we’ll explore top…
