This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
The Sad Facts of Happiness
I believe that I am in charge of my own happiness. There are a number of outside influences (money, work, family, God, etc.) but in the end, it’s me that decides whether or not I am happy. This morning, I watched the news and it’s plastered with Madonna on Oprah explaining her adoption of a child from Africa. What struck…
-
Content Marketing
You Know You’re a Smippy When…
You know you’re a social media hippy (smippy), when: You start or sign a petition to stop Twitter auto-responses… which won’t actually do anything to stop Twitter auto-responses. You think outsourcing your company blog is some violation of the commandments of blogging. You think a company developing a character on social media sites in order to market their product is…
-
E-commerce and Retail
Schedulicity: SaaS Appointment Integration
If you’ve not heard of Schedulicity, you will.. or you’ll be using it soon! Already up to 15,000 users, Schedulicity provides any business that sets appointments to easily incorporate online, facebook and mobile self-scheduling to their business. The system is very affordable… $19 per month for a single user or $34 per month for multiple users. The company was launched…
-
Marketing Tools
Income Change Calculator: How I Learned to Code
Over 25 years ago, I shifted my career from an industrial electrician to an analyst. While I had already accumulated a ton of networking and PC experience and had to periodically program PLCs, I didn’t have any experience with modern development languages. Modern programming languages utilize new paradigms like object-oriented, procedural, or functional programming. They use text-based syntax with keywords,…
-
Content Marketing
Top 5 Reasons Why I Don’t Use Lists in Every Post
Readers often scan content rather than read it word-for-word. Virtually every site promotes the list methodology of titles, and I’m not excluding Martech Zone. I try to incorporate lists in virtually every article for easy scanning. There are times, though, when a simple bulleted list isn’t the best methodology. Let’s discuss! Table of ContentsUnderstanding Visual Reading PatternsKey Elements of Scannable…
-
Content Marketing
Kinsta: Instantly Speed Up Your WordPress Site with Next-Generation Hosting
Managing a WordPress site shouldn’t feel like a 24/7 emergency. Yet for many businesses, slow load times, unexpected crashes, hacking risks, and unhelpful support create daily stress. When your site is underperforming, you’re not just losing visitors—you’re losing credibility, conversions, and revenue. It doesn’t have to be this way. Kinsta Kinsta is a Managed WordPress Hosting platform built to eliminate…
-
Customer Data Platforms
How to Collect and Verify B2B Leads
B2B lead generation is a key element in driving business growth. However, collecting high-quality leads and ensuring their validity is a challenge that many businesses face. Properly collecting and verifying leads is crucial to ensuring that sales teams focus on the most promising prospects. In this article, we’ll explore the step-by-step process for gathering and validating B2B leads to maximize your…
-
Sales Enablement, Automation, and Performance
RocketReach: Find the Right Business Contacts, Fast—And Win More Business
Today’s go-to-market teams are inundated with tools—but still struggle with one essential task: reaching the right people at the right time. Whether you’re sourcing candidates, pitching a service, or driving B2B growth, bad contact data can cost time, money, and momentum. It’s no longer enough to guess who your buyers are—you need precision, context, and automation. That’s where RocketReach delivers.…
-
Paid and Organic Search Marketing
Check your Content Strategy with Google Search Console
Many people know of Google Search Console for site submissions and verifying robots files, sitemaps and indexing. Not enough people utilize the search statistics to get a clear strategy for their site content, though. Navigate to Statistics > Top Search Queries and you’ll find a fantastic data grid: On the left side of the grid are the Top Search Queries…
-
Analytics & Testing
Adobe Social and the Adobe Marketing Cloud
When Adobe made the Omniture purchase, I was concerned that they would just give up on the analytics front and the products would be lost among their publishing tools. As we work with more and more clients and see the Adobe Digital Marketing Suite truly assemble, I’m starting to change my mond. Test & Target is a great platform and…
