This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Never Lose Sight of Who Pays You
Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don't feel sorry for them. They forgot design, they forgot the customer, they forgot R&D , they forgot they are a car company. Their demise...
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The Year of the Social Small Business
Whenever I hear that someone is starting a business or they own their own small business, I immediately have respect for them. Small businesses make up the majority of our extended network and we all work hard to raise each other up in the sea of the goliaths. I tend to lean on small businesses...
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6 Myths of Social Sharing
There are no rules! This has been my mantra for as long as I've been marketing. What I watch that works fantastic for one company barely moves the needle for another. Virtually no two businesses are alike, yet we have an entire marketing consulting industry of so-called experts that give bunk advice...
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CloudTalk: The AI-Powered Business VOIP System for Sales and Support
Companies need a reliable and intelligent communication system to optimize their outreach, streamline customer support, and enhance operational efficiency. Traditional phone systems often fail to provide the necessary tools for scaling and automation, leading to missed opportunities and inefficient workflows. Businesses require a solution that ensures seamless communication and integrates AI-driven insights to maximize...
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Top SaaS Video Production Companies in 2025
In the fast-growing world of Software-as-a-Service (SaaS), competition for attention is fierce. Companies are constantly looking for ways to clearly explain their complex products, highlight value propositions, and build trust with users. Video marketing has become one of the most effective tools for SaaS brands to educate, convert, and retain customers. High-quality product demos, explainer...
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A Video on Design versus Usability
Jon Arnold does an amazing job explaining what his firm does, Tuitive = Usability. There are some incredible applications out there that never see the light of day. The application may solve some very difficult issues, but if no one can actually figure out how to use it, abandonment will be high and sales will...
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Like Apples and Cheese, Email and Social Media Marketing
I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact , describing the relationship between social media and email marketing : Social media and email marketing are like cheese and apples. People don't think they go together, but they're actually perfect partners. Social media helps...
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AI Is Rewiring Your Customer’s Mind… And Marketing Will Never Be the Same
Mark Schaefer has always had an instinct for seeing around corners, but he has an even rarer gift: he notices how technological change lands on the human heart. Long before AI dominated business headlines, Mark was writing about community, emotional resonance, belonging, and the deep psychological threads that tie customers to brands. I’ve been fortunate...
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Predictive Marketing Analytics with ThinkVine
What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop radio for online? Should I shift marketing from television to search? What will the impact on...
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Feeding the Content Beast with Rallyverse
Companies with great content strategies aren't limiting the value of their program to content that they alone write. There's a massive quantity of content hitting the web every single second... some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage...