This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
Canva: Affordable, Versatile, Collaborative Resume Templates and CV Builder You’ll Actually Enjoy Using
In a season of professional transition, my wife and I both found ourselves in the unenviable position of searching for new roles. While we know that most opportunities stem from word-of-mouth and solid networking, there’s always that moment when someone says, “Send me your resume (or CV)! That moment is why having a polished, professionally designed resume matters—especially when you’re…
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It Is Not the Critic Who Counts
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again…
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Marketing Infographics
Social Media Timing
Some very intriguing stats on social media timing from @danzarrela, put into a beautiful infographic by the folks at Kissmetrics. Utilizing techniques to schedule your social media engagement can maximize the exposure your content will get in social networks. Included are stats for Facebook and Twitter on what days and times are best to maximize the audience size and the…
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Marketing Infographics
Facebook Security by Facebook!
Facebook continues to enhance security features it seems on an ever more frequent basis. Per their stats, the improvements are working and reducing issues. It’s a monumental effort including stopping over 600,000 compromised logins per day! The security features aren’t simple though. It appears that Facebook recognized how complex their security features are so they subsequently published this Facebook Security…
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Content Marketing
Rise of the Visual Social Networks
Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It’s long been understood by marketers that visuals are essential to all content marketing efforts – but not it appears more important than ever as these tools fully leverage the image to enhance the user experience and shareability of the content presented. John…
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Social Media & Influencer Marketing
Finally – A Resource to Keep Abreast of Social Media Marketing!
The incredible folks at Social Media Examiner have launched their exclusive membership community, The Social Media Marketing Society. The purpose of the Society is to help you discover new ideas, avoid trial and error, implement the newest social tactics and find what works best with social media marketing. When you join the Society, you’ll receive three original training sessions each…
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Analytics & Testing
The Path to Conversion: Ensuring Every Page Guides Users Forward
When discussing website conversions, many immediately think of the final sale, lead submission, or sign-up. However, conversion is more than just a destination—a journey. Every visitor’s step toward becoming a customer, subscriber, or engaged user is a conversion. Each of these steps are conversions: Engagement Conversion: A visitor lands on the homepage and clicks on a featured blog post that…
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Paid and Organic Search Marketing
Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…
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Marketing Infographics
Social Sharing Statistics
I just wrote about utilizing social sharing on your landing pages, so the timing of this infographic couldn’t be better. The numbers are staggering on how social is impacting your brand’s visibility online. Unlike other mediums, we consistently find that social sharing is a fantastic opportunity to spread the word via relevant social networks. A social share combines the advantages…
