This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Martech Zone Tools
VPNLY: The Free VPN for Secure, Global, and Private Workflows
When you browse the web on a typical Wi-Fi or public network, your data doesn’t just go straight from your device to the website. It travels through the local network, your internet service provider (ISP), and often several other points in between. Along the way, any unencrypted data, like login credentials, emails, or internal documents, can be intercepted by malicious…
- Social Media & Influencer Marketing
Publer: Maximize Your Efficiency With One Powerful Social Media Marketing Platform
Staying consistent and relevant on social media is more complicated than ever. Between content ideation, platform-specific formatting, scheduling, and analytics, marketers often find themselves buried in tools and to-do lists. For agencies, creators, and in-house marketers, juggling multiple accounts while maintaining engagement across platforms can be overwhelming—and inefficient. Publer Publer is the all-in-one social media management (SMM) platform designed to…
- Artificial Intelligence
From Prompts to Purpose: What Agentic AI Means for Internal Comms
In the ever-evolving landscape of AI, distinguishing between genuine innovation and mere hype is increasingly challenging. For internal communications leaders, the real hurdle isn’t accessing AI tools but identifying those that truly add value amidst the complexity and strategic demands of their roles. Traditional chatbots have served as foundational tools for tasks like answering FAQs. However, they often fall short…
- Paid and Organic Search Marketing
Checking Your Site’s Rank with Personalized Search
One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn’t heard the ruckus, Google has turned on personalized search results permanently. That means that based on your search history, your results will differ. If you’re checking your…
- Email Marketing & Automation
How Small Businesses Use Software to Manage Contacts
With over 90% of small businesses using some digital form of data management to store contacts, it seems apparent that small businesses have plunged into the digital age. But, we wanted to know what these small businesses are doing with the contact data. What we discovered may surprise you. You can find the full survey results at the AddressTwo University.
- Content Marketing
The State of Infographics
Infographics have grown so much in demand that they’ve become a core part of our business offerings. Companies who are leveraging infographics are continuing to see incredible results. Infographics just happen to be the perfect combination of all the great features of a good content marketing strategy: Data – they provide a lot of information in a package that’s easy…
- Content Marketing
Integrate Chat with your Site in 5 Minutes
Over at WP Engine, I noticed they were running a really nice online chat program that popped up after about 45 seconds on the site. More and more of our clients had been asking for such a solution, so I did some digging and was surprised what I found! SnapEngage is a ridiculously simple Chat program for your website that…
- Customer Data Platforms
PowerChord: Centralized Local Lead Management and Distribution for Dealer-Distributed Brands
The larger brands get, the more moving parts appear. Brands sold through a network of local dealers have an even more complex set of business goals, priorities, and online experiences to consider — from the brand perspective down to the local level. Brands want to be easily discovered and purchased. Dealers want new leads, more foot traffic, and increased sales.…
- Artificial Intelligence
MinutesLink: AI Meeting Notes That Empower Marketers, Sellers, and Agencies
Every meeting is an opportunity—and a risk. Whether you pitch a client, plan a campaign, or manage a remote team, missing a key insight or failing to follow up can cost time, revenue, or trust. Yet keeping up with detailed note-taking across meetings, calls, and conferences is a challenge few have time for. That’s where AI-driven meeting tools can tip…
- Content Marketing
Rise of the Visual Social Networks
Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It’s long been understood by marketers that visuals are essential to all content marketing efforts – but not it appears more important than ever as these tools fully leverage the image to enhance the user experience and shareability of the content presented. John…
