This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Marketing Infographics
Responsive Design and the Mobile Search Tipping Point
One of the reasons why we pulled the trigger on getting our site up on a new mobile-optimized theme wasn’t just all the noise that Google and professionals were making in the SEO space. We were seeing it for ourselves in the observations of our clients’ sites. On our clients with responsive sites, we could see a substantial growth in…
-
Social Media & Influencer Marketing
Tapglue: Customizable Tools To Turn Your Product Into A Social Network.
Tapglue enables you to add a social layer to your app within hours, allowing you to focus on creating an awesome user experience and growing your community. With Tapglue’s social layer and our plug & play news feed, you can harness the power of connected networks, letting users create personal profiles, connect with their friends, and foster maximum engagement. TapGlue…
-
Content Marketing
Cantaloupe.TV: Transforming Stories into Visual Experiences with Storybooks
Standing out isn’t just about having the loudest message—it’s about creating a resonant experience. Audiences crave stories that are not only compelling but also immersive, engaging, and easy to follow. This is where Cantaloupe.TV’s Storybooks shine, leveraging cutting-edge multimedia elements to craft interactive storytelling that captivates and informs. Storybooks by Cantaloupe.TV is designed to provide an unforgettable user experience. By…
-
Marketing Tools
Clean Email: Clean Up Your Inbox Once and For All
You’re not alone if your inbox is bursting with thousands of unread emails, marketing junk, or years of digital clutter. Managing email overload can be frustrating, overwhelming, and downright exhausting, especially when the tools at your disposal seem only to skim the surface. But what if your inbox could practically manage itself? Clean Email Clean Email is the intelligent assistant…
-
E-commerce and Retail
The Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention
Nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences to their customers, yet only 17% use artificial intelligence (AI) and machine learning (ML) across their marketing function. Gartner research, This striking disconnect between aspiration and implementation reveals a fundamental misalignment in how brands approach personalization. The challenge becomes even more significant when we consider that 90-98% of…
-
E-commerce and Retail
The Q4 Campaign Checklist Every Ecommerce Marketer Needs
Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar mark, and online’s share keeps edging higher. Email alone steers a meaningful slice of that cash, and any inbox veteran knows that send volume lifts sharply once Halloween decorations hit…
-
The 5 Deadly Mistakes of Product Management
I’ve been working day and night for the last couple of weeks. It’s been gruelling, especially since I have a number of side projects that I had committed to working on. I’m exhausted… one night this week I came home and went to bed and woke up 12 hours later. I’m pretty sure I caught a cold and my body…
-
You’d probably open this Mail…
Today in my mail I received a blue envelope that had my name and address neatly printed on the front. The reply address was a P.O. Box but it still appeared handwritten. When I flipped the envelope over, it had the Hallmark seal on it. The curiosity got the best of me and I opened it to find a card…
-
Content Marketing
When Deploying a New Site: Measure Twice, Cut Once
Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site… then measuring the results of the change. I shutter when I see some companies deploying multiple sites within months of each other because each one “didn’t work”. Before you begin to even plan the designs of the new…
-
Analytics & Testing
Context, Vision and Sharing Stupidity
As I drive down the highway, I think it’s nothing short of a miracle that I make it to work alive and (almost) on time. I think it’s nothing short of a miracle because when I’m not working with very smart people, I’m reading a lot of stupid crap on Twitter and Facebook… and watching a lot of stupid crap…
