This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Presentation: Going Social – The Business Edition
Yesterday, I presented to the local International Association of Business Communicators chapter. The audience dynamics were mixed between small and large companies. The attendees were business people who spanned social media - from newby to experienced social marketers. Going Social ...
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Increase Email CTRs with Social Sharing
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates... and the results are quite striking. The number of users who include social sharing buttons in their emails increased from 18.3% to 29.4% . Compared to last year’s results, that’s an increase of 61%. What’s even more...
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Free Speech Doesn’t Protect Your Reputation
Free speech is a foundational right, but it has never existed without consequence. In a digital world where every thought can be published instantly and preserved indefinitely, reputation has become one of the most fragile assets a person owns. What we say online does not live in isolation. It is copied, resurfaced, reframed, and judged...
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Thinking Visually: The Art of Making Ideas Seen and Understood
Marketers, strategists, and leaders often get trapped in the tyranny of text. We fill decks with bullet points, stack reports with data, and drown insights in language that doesn’t move people. Yet the most powerful ideas are rarely born in words—they’re seen. Visual thinking is the skill of turning complexity into...
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The Expanding State of Mobile Search in 2025
Mobile search is no longer just a browser feature—it’s an intent-driven action that can begin from almost anywhere on a smartphone: the operating system, a mobile app, a voice assistant, a website’s internal search, or even a question posed to an AI chatbot via smartphone. As mobile devices have become...
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Webinar Alert: Conversions Through Storytelling
Sure, we've all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we've heard it before, then it is clearly something that works. However, the concept of storytelling has always been a "soft" subject instead of something that can be turned...
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20 E-commerce Strategies to Increase Holiday Sales
The folks at Volusion are projecting a 20% increase in online holiday sales for small to medium- sized online businesses this season! How do you get the most out of this ever-important holiday season without burning your budget? Go into the game with a solid plan and...
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Outsourcing: Build and Scale the Tools You Need Without an Engineering Team
Modern marketing and sales teams are expected to do more than generate leads and close deals. They're also being asked to create seamless digital experiences, including mobile applications, custom landing pages, progressive web applications ( PWA ), pricing calculators, lead routing workflows, sales dashboards, client portals, CRM integrations, and more. ...
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EazeeSign: Boost Document E-signature Security and Speed in a Remote-First World
Remote teams continue to struggle with delays caused by outdated, paper-based signature workflows. Printing, scanning, and mailing add unnecessary friction, especially when teams operate across time zones. When organizations move at a digital pace, slow approvals can derail momentum and create serious operational risk. Teams need a faster, safer way to move documents through the...
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Reasons Why People Abandon Shopping Carts
You're never going to attain 100% of sales after someone adds the product to your shopping cart, but there's no doubt that it's a gap where revenue is slipping through. There are strategies to draw folks back in... remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket...