This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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5 Deliverables Your Next Agency Must Provide for Google Ad Management
Choosing the right agency to manage your Google Ads can make or break your digital marketing investment. While flashy dashboards and lofty promises are easy to come by, a performance-driven Google Ads agency like Copify distinguishes itself by a set of tangible, strategic deliverables that translate into real results. Whether you’re running search, shopping, display, or video campaigns, these five…
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You’re Not Getting Speaking Gigs Because of Your Online Presence
During my presentation on Saturday to the National Speakers Association, I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding speaking opportunities. It’s an incredible group to speak to since they provide me as much value in feedback with my speaking…
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The State of Infographics
Infographics have grown so much in demand that they’ve become a core part of our business offerings. Companies who are leveraging infographics are continuing to see incredible results. Infographics just happen to be the perfect combination of all the great features of a good content marketing strategy: Data – they provide a lot of information in a package that’s easy…
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Close: The Inside Sales CRM and Sales Automation Platform For Fast, Agile Teams
Close is a Customer Relationship Management (CRM) and Automation platform designed specifically for sales teams. Close streamlines and improves the sales process, enabling businesses to close deals faster and more efficiently. Close primarily helps small to medium-sized businesses (SMBs) and startups that have a focus on B2B sales. It is especially beneficial for sales-driven organizations with inbound sales teams who…
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Has Small Biz Social Media Changed?
Last summer we surveyed small business owners to understand how they were using social media. The results were documented in a series of white papers. A lot has changed in the last year. My perception is that more businesses then ever are engaged in social media, or at least testing the waters. It that is the case, it seems like a…
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Masterful Branding: West Baden
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of this that if you live within a drive (or even beyond) of this hotel and the rest of the French…
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Are Your Video Ads Being Seen?
A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to…
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Increase Traffic by Optimizing Publish Times
As we continued to work to increase traffic the last year, one of the areas we took a good look at was the time of day that we were publishing blog posts. A mistake that many people make is simply looking at their traffic by hour and utilizing that as a guide. The problem is that viewing traffic by hour…
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Email Marketing Stats You Need to Know
I’m not too sure every single email marketing statistic here is imperative to your email marketing, but a few of them really stand out to me: Email Advertising Revenue is surprisingly low and far underutilized. I’m always surprised on our own blog that the header ad consistantly sells out… but no one has purchased advertising on our daily and weekly…
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The Email Service Provider SaaS Pricing Penalty
We’ve had some ups and downs as we look for a good email service provider. Many email service providers simply don’t have the integration tools we need to automate our email sends (we’ll have some news on that soon)… but the biggest problem we’ve had with our email program is the ability to match monetization with the cost of the…
