This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
Coupler.io: Integrate and Automate Your Marketing Data Without Lifting a Finger
Modern marketers are drowning in data—but it’s often siloed, messy, and manually exported across multiple platforms. The tedious routine of exporting CSVs, copying and pasting them into spreadsheets, and updating stakeholder dashboards isn’t just inefficient—it’s error-prone. For data-driven teams that want to move fast, that’s a major problem. Coupler.io Coupler.io is a no-code data automation platform that connects your favorite…
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Social Media & Influencer Marketing
Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me… and those that retweet expand the audience into their networks. Twitter is quickly becoming a democratizing factor to customers who want answers. Are you listening to Twitter? Twitter isn’t a fad or a…
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Email Marketing & Automation
8 Guiding Principles to Hiring an Email Marketing Expert
In part one (You Might Need an Email Marketing Expert If...) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager.
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Content Marketing
When Deploying a New Site: Measure Twice, Cut Once
Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site… then measuring the results of the change. I shutter when I see some companies deploying multiple sites within months of each other because each one “didn’t work”. Before you begin to even plan the designs of the new…
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Analytics & Testing
Social CRM Fuels Engagement and Growth
Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are several features that a social platform must have before it calls itself a Social CRM: Monitoring – the ability to…
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Email Marketing & Automation
5 Email Optimization Tips to Increase Opens and Clicks
It doesn’t get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem… your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email communications from the crowd?…
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Advertising Technology
Boost Your Brand with Custom Patches: The Ultimate SWAG for Lasting Impressions
Standing out is everything. Whether you’re a small business, event organizer, or creative brand, you need unique, cost-effective ways to get noticed. Custom patches are one of the best-kept secrets in marketing—an affordable, stylish, and durable way to showcase your brand and turn customers into walking billboards. Unlike traditional SWAG giveaways that get tossed aside, patches are a high-impact promotional…
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Content Marketing
Unity Asset Store: Create Stunning Branded Experiences with Discounted Bundled Assets for Unity
Immersive experiences continue to grow in popularity. Whether launching a virtual showroom, developing an interactive training simulation, or building an augmented reality product demo, the need to deliver polished, responsive, and emotionally resonant content has never been greater. But creating these experiences from scratch can be time-consuming, costly, and technically complex. Unity Unity is a real-time 3D development platform used…
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Content Marketing
What is Big Storage VPS and Why Should You Choose It?
Data storage and processing are key factors for the successful operation of any business. Virtual Private Server (VPS) is a widely adopted technology that combines the flexibility of cloud services with the reliability and control of a dedicated server. A particularly important concept is Big Storage VPS — this technology ensures scalable, secure, and efficient data storage, tailored to business needs. Cloud…
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Content Marketing
Feeding the Content Beast with Rallyverse
Companies with great content strategies aren’t limiting the value of their program to content that they alone write. There’s a massive quantity of content hitting the web every single second… some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage over your competitors. If you…
