This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customers Are Trying To Reach You On Social Media, Are You There?
5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication medium. Long ago, companies recognized the importance of managing inbound calls since customer satisfaction is directly attributable to retention and…
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How Much Does SEO Cost?
SEOmoz released data from over 600 agencies that perform SEO for their clients. AYTM took the data and put it into a infographic, How Much Does SEO Cost?. One takeaway that was outstanding to see: Pure “SEO” consultants/agencies may be fading as broader “inbound marketing” services firms (offering SEO, social, content, conversion, analytics, etc) rise. The data showed 150 respondents…
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We Hired an Attorney Today
It’s not a bad thing. Every week, for more than a year, I’ve had a reminder from 43 things to Start a Successful Business. That’s a tall order! Starting a business is one thing, making it successful is quite another. I’ve had quite a bit of success with the blog and I continue to get additional engagements because of the…
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How Content Marketing Impacts Search Rankings
As search engine algorithms become better at identifying and ranking the appropriate content, the opportunity for companies that engage in content marketing become greater and greater. This infographic from QuickSprout shares some incredible statistics that can not be ignored: Companies with blogs typically receive 97% more leads than companies without blogs. 61% of consumers feel better about a company that…
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The Expanding State of Mobile Search in 2025
Mobile search is no longer just a browser feature—it’s an intent-driven action that can begin from almost anywhere on a smartphone: the operating system, a mobile app, a voice assistant, a website’s internal search, or even a question posed to an AI chatbot via smartphone. As mobile devices have become the primary interface to digital life, the definition of search…
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Digital Body Language at The Online Marketing Summit
1.webp” alt=”Digital Body Language” title=”Digital Body Language” width=”130″ height=”200″ class=”alignleft size-full tie-image4178″ />As of today, my list of books to read just got one deeper. I had the pleasure of speaking at the Online Marketing Summit in Houston on behalf of Compendium. At the summit was also Steven Woods of Eloqua. Steven’s keynote and panel conversations were insightful and thought…
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Browser Wars: Internet Explorer continues to Lose to Firefox, What’s Safari?
Click the chart to see it full size. The two browsers to keep an eye on are Internet Explorer and Firefox. Internet Explorer’s total penetration is dropping and Internet Explorer 7’s share seems to be dropping off under Firefox! Given these User Experience and Usability enhancements in core Microsoft products, I’m surprised that the Internet Explorer team hasn’t put out…
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Top 3 Key Elements to Remember for B2B Blogging
In B2B, corporate blogging has proven to be one of the most effective tools for building brand authority, generating leads, and driving long-term engagement. However, simply publishing content isn’t enough—your blog must stand out in a crowded space, resonate with your target audience, and reinforce your brand’s value. To achieve this, you must focus on three essential elements: thought leadership,…
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PointCo: How Lead Generation Specialists Accelerate Small Business B2B Sales Growth
Businesses are continually seeking strategies to enhance efficiency and drive growth. One such strategy gaining prominence is outsourcing lead generation (LeadGen). This approach offers several compelling advantages that can significantly impact a company’s bottom line. Access to Advanced Data Platforms Specialized lead generation firms have invested heavily in sophisticated data platforms that provide accurate contact information and intent data. These…
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One-Click Cancellation: End Unused Business Subscriptions Fast with Virtual Credit Cards
Subscription Creep: A Quiet Drain on B2B Budgets SaaS tools promised to streamline work. They did—until every team bought its own stack. A design app here, an email-finder there, three A/B testing platforms quietly charging different cards. Finance looks up at quarter-close and discovers 70 recurring vendors—ten of which no one has opened in months. Those forgotten renewals rarely cost…
