This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Survey: How Does Your Content Productivity Compare?
Rundown is launching an ongoing market research survey on content production methodologies. While there is a lot of publicly available research regarding content marketing as a whole, there is very little specific information for content professionals to use to baseline their actual production methodology, processes, staffing resources, roles, and responsibilities, and technology. Rundown will be releasing critical updates to this…
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Digital Body Language at The Online Marketing Summit
1.webp” alt=”Digital Body Language” title=”Digital Body Language” width=”130″ height=”200″ class=”alignleft size-full tie-image4178″ />As of today, my list of books to read just got one deeper. I had the pleasure of speaking at the Online Marketing Summit in Houston on behalf of Compendium. At the summit was also Steven Woods of Eloqua. Steven’s keynote and panel conversations were insightful and thought…
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Browser Wars: Internet Explorer continues to Lose to Firefox, What’s Safari?
Click the chart to see it full size. The two browsers to keep an eye on are Internet Explorer and Firefox. Internet Explorer’s total penetration is dropping and Internet Explorer 7’s share seems to be dropping off under Firefox! Given these User Experience and Usability enhancements in core Microsoft products, I’m surprised that the Internet Explorer team hasn’t put out…
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PointCo: How Lead Generation Specialists Accelerate Small Business B2B Sales Growth
Businesses are continually seeking strategies to enhance efficiency and drive growth. One such strategy gaining prominence is outsourcing lead generation (LeadGen). This approach offers several compelling advantages that can significantly impact a company’s bottom line. Access to Advanced Data Platforms Specialized lead generation firms have invested heavily in sophisticated data platforms that provide accurate contact information and intent data. These…
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One-Click Cancellation: End Unused Business Subscriptions Fast with Virtual Credit Cards
Subscription Creep: A Quiet Drain on B2B Budgets SaaS tools promised to streamline work. They did—until every team bought its own stack. A design app here, an email-finder there, three A/B testing platforms quietly charging different cards. Finance looks up at quarter-close and discovers 70 recurring vendors—ten of which no one has opened in months. Those forgotten renewals rarely cost…
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Pagemodo Posts: Increase Engagement with Your Social Audience
By now all marketing professionals know that the key to engaging any social community is sharing content of value to them. Of course, it’s also important to optimize that content with great imagery and to share it at the ideal time to reach the optimal audience. Pagemodo has not only given us best practices and strategies for sharing content on…
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How to Improve Google Adwords Quality Scores
Some companies invest a sum of money into Google Adwords only to find their budget gone and no business acquired. While it appears on the surface that Google Adwords is simply a bid to the top system, it’s not. There are a number of factors that influence the placement of your advertisement – which in turn will impact your budget.…
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Context, Vision and Sharing Stupidity
As I drive down the highway, I think it’s nothing short of a miracle that I make it to work alive and (almost) on time. I think it’s nothing short of a miracle because when I’m not working with very smart people, I’m reading a lot of stupid crap on Twitter and Facebook… and watching a lot of stupid crap…
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Marketing Observations From The Long Tail
Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…
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How Mapping Software Raises Sales Team Output and Profits
Applying mapping software to sales processes is directly tied to more sales, quicker service delivery, and measurable cost reductions. Those gains come from visualizing data, optimizing travel, fine-tuning territory assignments, and feeding managers the facts they need. The following sections detail how these effects play out using current data and real-world use cases. Speed, Savings, and More Sales Calls Field…
