This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
WordPress: Publish Future Posts as Upcoming Events
We built a WordPress micro-site for Corporate Blogging for Dummies and wanted to have a section where we displayed upcoming events in the lower sidebar. The solution to do this is actually quite simple and built directly into WordPress. Within your theme, you can add a loop that only queries and displays future posts for a specific category that is…
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E-commerce and Retail
Causes: Charity + Facebook = WIN!
I’m not a fan of Facebook, that probably won’t change anytime soon. Aside from the ridiculous ads that won’t go away no matter how many times I ask (see screenshot below), Facebook is a closed system – they want all activity to happen within their platform. This is constraining… and lessons should have been learned from AOL and MySpace. In…
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Recession is a REQUIRED Marketing Tactic
I’m a big fan of Andy Sernovitz’s blog, Damn! I Wish I’d Thought of That! Today, though, I’m not sure I agree with Andy. Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion. I Wish Andy would have thought of this: Perform a search on Recession…
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Sales and Marketing Training
Why Accessibility Training is Crucial for Businesses to Meet Legal and Ethical Standards
In today’s increasingly digital world, accessibility is no longer just a compliance issue but a fundamental part of how businesses engage with their customers and clients. Whether you’re running a website, providing online services, or offering products, it’s important to ensure that all users, including those with disabilities, can access your content and services without barriers. This is where accessibility…
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Content Marketing
Who’s Holding Your Oil Can?
All day – every day – folks email me, text me, twitter me, visit me, call me and instant message me with questions regarding domains, capabilities, CSS, competition, keyword strategies, client issues, sales positioning, marketing strategies, blogging, social media, etc. I get invitations to speak, to write, to help, to meet… you name it. My days are busy and incredibly…
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Paid and Organic Search Marketing
10 Steps To Negotiating a Pay Raise… Even in a Tight Job Market
Marketing roles—and many white-collar jobs—are experiencing slowdowns in hiring and even reductions in force. While the demand for roles may be declining, your value as a professional doesn’t have to. In fact, during periods of uncertainty or constraint, companies are looking harder than ever at who their key contributors are. That makes now a critical moment to advocate for your…
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Social Media & Influencer Marketing
Blogs Heating Up
This week was a difficult week. My job is fantastic, and my peers and my clients appreciate me. For the first time, though, I believe my blog interfered with my professional relationships. Having spoken with them at length, I don’t believe there is a concern with my employer. My leaders believe in blogging as a healthy expression. Of course, they…
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Analytics & Testing
Ruler Analytics: Connect Revenue to Marketing with Closed-Loop Attribution
Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working and what’s wasting your budget. That’s where closed-loop analytics comes in—providing the missing link between marketing activity and revenue outcomes. What is Marketing Attribution? Marketing attribution is the process of…
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Marketing Infographics
The Most Wanted Wearable Technologies
A few weeks ago, my mother had a scare with her heart that required her to wear a defibrillator full time. The system monitored and uploaded her heart data through sensors in the vest, would automatically warn if there was a sensor position off, and – in the event of a heart attack – would warn bystanders to step back…
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Content Marketing
Slideshare – Quiet Giant of Content Marketing
According to ComScore, Slideshare has five times the traffic from business owners than any other popular websites – including LinkedIn, Facebook, Twitter and YouTube! Slideshare is now one of the top 150 sites on the web with 60 million visitors a month. Content on Slideshare is viewed across the web thanks to their embedding methodology to the tune of 3…
