This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
Video: Search Engine Optimization for Startups
You finally got your startup off the ground but no one can find you in any search results. Since we work with a lot of startups, this is a huge issue… the clock is ticking and you need to get revenue. Getting found in search is much more economical than hiring an outbound team. However, Google isn’t too kind to…
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Social Media & Influencer Marketing
You’re Not Getting Speaking Gigs Because of Your Online Presence
During my presentation on Saturday to the National Speakers Association, I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding speaking opportunities. It’s an incredible group to speak to since they provide me as much value in feedback with my speaking…
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Content Marketing
Transistor: Host and Distribute Your Business Podcasts With This Podcasting Platform
One of my clients already does a fantastic job at leveraging video throughout their site and via YouTube. With that success, they’re looking to do longer, more in-depth interviews with guests, customers, and internally to help describe the benefits of their products. Podcasting is quite a different beast when it comes to developing your strategy… and hosting it is unique…
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Sales Enablement, Automation, and Performance
How Mapping Software Raises Sales Team Output and Profits
Applying mapping software to sales processes is directly tied to more sales, quicker service delivery, and measurable cost reductions. Those gains come from visualizing data, optimizing travel, fine-tuning territory assignments, and feeding managers the facts they need. The following sections detail how these effects play out using current data and real-world use cases. Speed, Savings, and More Sales Calls Field…
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Advertising Technology
LinkTrackr: Supercharge Affiliate Tracking & Cloak Links Like a Pro
Affiliate marketers face an uphill battle today. Between ad fraud, commission hijacking, and poor tracking by affiliate networks, it isn’t easy to trust the data or the dollars. Worse, long and ugly affiliate URLs can turn off savvy visitors or expose your commissions to savvy competitors. That’s where link cloaking comes in. What is Link Cloaking? Link cloaking is the…
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Content Marketing
Relaunch!
The ol’ theme was starting to get a little boring for me, so I decided to throw caution to the wind and really soup up the site. I started off with the Squible beta theme and tweaked it out totally. I even added the Google Video bar, it does a search of random sets of tags from Google Video. You’ll…
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Marketing Infographics
How Much Does SEO Cost?
SEOmoz released data from over 600 agencies that perform SEO for their clients. AYTM took the data and put it into a infographic, How Much Does SEO Cost?. One takeaway that was outstanding to see: Pure “SEO” consultants/agencies may be fading as broader “inbound marketing” services firms (offering SEO, social, content, conversion, analytics, etc) rise. The data showed 150 respondents…
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Marketing Infographics
Wealthy Customers Want Social Customer Care
A key social media marketing strategy must incorporate customer service. Many companies differentiate the two, but your customers don’t have any such separation. Once you’re social, they’re going to utilize this channel for questions, comments and complaints. The good news is that you can really show of your customer service skills in public, thereby marketing how well you do it…
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Social Media & Influencer Marketing
Buzzoole: Execute Campaigns with Brand Advocates and Influencers
Buzzoole is a campaign management tool that you can utilize to invite influencers and brand advocates to promote specific and detailed campaigns, then measure the impact of the campaign through their interface. The advocates you select can also exchange the points they receive in gift cards to shop online. Users sign up for Buzzoole utilizing Twitter or Facebook and the…
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Sales and Marketing Training
Marketing Mastery: Unlock High-Impact Strategies for Explosive Growth With This Marketing Community and Training
Marketing is the backbone of any successful business, but it’s also one of the most challenging aspects to master. Algorithms change, trends evolve, and what worked yesterday might not work tomorrow. Many marketers struggle to generate leads, optimize campaigns, and turn visitors into loyal customers. Scaling a business without proper guidance can feel like a never-ending puzzle. Marketing Mastery Marketing…
