This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
TemplateMonster: Save Time and Money With Ready-Made, Proven Designs and Templates for Web and E-commerce
When you’re growing a business, time is your most valuable asset. Whether you’re launching a startup, expanding into e-commerce, or refreshing your online brand, you need tools that reduce friction and help you scale quickly — without sacrificing quality. Building from scratch or hiring a design team can slow you down, drain your budget, and distract from growth-driving priorities. TemplateMonster…
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Content Marketing
NitroPack: Supercharge Your WordPress Site Speed Automatically
Speed is more than a luxury—it’s a necessity. A sluggish WordPress website doesn’t just frustrate users; it costs conversions, undermines SEO rankings, and erodes brand trust. Whether you’re running an online store, managing content, or scaling a high-traffic blog, performance optimization should be a top priority. Yet, many site owners find themselves buried in complex setups and half-effective plugins that…
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Content Marketing
Blogging is not Enough, “Press the Flesh”!
This is a phrase I’m growing tired of – quickly – during this presidential candidacy. I’m not sure who penned the original term but I’ve seen it used widely this season. Most recently, the governor of West Virginia used the term to discuss why Barack Obama lost West Virginia in a landslide to Hillary Clinton. He’s trying to defend the…
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Paid and Organic Search Marketing
Local Search Optimization Does Not Preclude National or International Optimization
Some of our clients push back when we mention local search optimization. Since they’re known as a national or international company, they believe that local search optimization will hurt their business rather than help. That’s not the case at all. In fact, our work has generated the opposite results. Winning local search results can improve your chances of getting ranked…
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Analytics & Testing
Analyzing Social Streams with DataSift
DataSift is a powerful real-time social media data-filtering platform and is one of only two companies in the world with a license to make Twitter data commercially available for non-display purposes, allowing users to search for posts using metadata contained in tweets. And it does so with an incredibly beautiful interface as well as a developer console and robust API…
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Marketing & Sales Videos
Pagemodo Posts: Increase Engagement with Your Social Audience
By now all marketing professionals know that the key to engaging any social community is sharing content of value to them. Of course, it’s also important to optimize that content with great imagery and to share it at the ideal time to reach the optimal audience. Pagemodo has not only given us best practices and strategies for sharing content on…
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Sales and Marketing Training
How the Pragmatic Framework Empowers Product Marketing Professionals
For product marketing professionals tasked with bridging the gap between product strategy and market execution, the Pragmatic Framework is more than just a methodology—it’s a comprehensive operating system for ensuring product-market fit, driving measurable outcomes, and enabling cross-functional alignment. Developed and refined by the Pragmatic Institute over three decades, the framework has become the gold standard in product management and…
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Sales Enablement, Automation, and Performance
PhoneBurner: Double Your Outbound Sales Call Answer Rates With This Power Dialer
Sales teams today are asked to do more with less—less time, fewer resources, and shorter attention spans from prospects. Yet the pressure to hit outreach quotas, qualify leads, and close deals hasn’t let up. Making 100 calls to have a handful of conversations is frustrating, inefficient, and often demoralizing. Phoneburner That’s why sales teams are turning to PhoneBurner, a power…
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Content Marketing
We Only Value Tools We Can Use
This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways but I had an event this week that really hit hard. I’ve been saying for quite a while that social media is an incredible amplifier – but that companies who were…
