This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Dangers of SEO and How to Implement a Flawless Strategy
Yesterday we had a great regional conference organized by Revenue North . The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that...
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Why Marketing’s Next Power Move Depends on a Content Supply Chain
Marketers can’t afford to ignore the backbone of their operations: the content supply chain. As content demands surge and complexity multiplies, the way marketing teams manage creation and delivery has become a make-or-break factor. 88% of marketing and customer experience professionals say content demand has at least doubled over the past two years, and nearly...
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The Secret of SEM: Google Results Are Rigged
A friend of mine shared some results of his revenue for the last 2 years with Text Link Ads, a service where you can buy and sell links. Publishers sell links simply to make money - and there's quite an opportunity for an established blog with a good following and ranking. For Advertisers, the opportunity is...
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The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey , and expect to immediately find what they need. There's nothing more frustrating than getting held up when you're trying to take the...
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5 Email Optimization Tips to Increase Opens and Clicks
It doesn't get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem... your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email...
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How Social Media “Really” Works… It’s Not What You Think
Arun Maini (@mrwhosetheboss) deserves real credit for producing one of the most thoroughly researched and responsibly framed explanations of modern social media mechanics available today. https://www.youtube.com/watch?v=4maJty0vQjI Rather than relying on vague claims about dopamine addiction, his work patiently connects neuroscience, behavioral economics, interface design, and business incentives into a coherent picture of how these platforms...
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Are You Working with a Domain Registrar or a Reseller?
Since we work with investors quite a bit, they sometimes ask us to do some tasks outside of the norm for an agency. One investor that we work with hires us periodically to handle their domain purchases. It works well to have an interim company to handle these processes since it's typically quite a bit...
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Bob Prosen Launches Small Business Accelerator
A few years ago, I read and thoroughly enjoyed Kiss Theory Goodbye , a book from Bob Prosen that provides sound advice for businesses. Bob's business leadership and management training programs have dramatically increased performance and profitability and changed the culture at Sabre, Hitachi, Sprint, AT&T and hundreds of small businesses across the nation. Bob's...
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Why Not?
How does your company profit? Are each of the goals of your company aligned with building that profit? Are each of your management teams' goals aligned to support the goals of your company? Are each of your employees' goals aligned with your management's goals? Are your employees' performance measured against...
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Azure Video Indexer: Boost Engagement Using AI-Driven Video Intelligence
Advertisers and media teams face a growing challenge: video is now the dominant format for brand storytelling, yet the intelligence behind ad performance is often limited to surface-level metrics. Impressions, watch time, and click-through rates rarely explain why some creatives resonate and others fade. Teams experiment with new concepts, iterate on copy, try different hooks...