This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…
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Marketing Infographics
Video: A Marketer’s Guide to Pinterest
I love infographics, so when I see a great video infographic I get even more geeked out. Pinterest continues to grow in the social sharing space thanks to its visual aesthetics, simple sharing and ease of use. We maintain a Marketing Infographics board there that’s quite popular and gets a lot of traffic back to our site. At times, Pinterest…
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Content Marketing
Are you working with Philanthropic Organizations?
Today I joined my company’s charitable committee, ExactIMPACT. I don’t always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving is looking pretty bleak for charities who watch over so many in our society who can not take care of…
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Marketing Infographics
How Will You Measure the Mobile Search Algorithm Impact?
We posted about the steps necessary to avoid a dramatic loss of search traffic via mobile search on Google coming a week from now. Our friends at gShift have been closely watching the changes and published a very in-depth post on the expected impact of the algorithm changes. To gauge marketer sentiment and gather opinions on this significant change, gShift…
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Social Media & Influencer Marketing
Emphatic: Outsourced Social Media Done Well
Social media engagement can be a daunting task for a small company. While I’m active from a personal branding standpoint, we honestly haven’t dedicated a solid strategy and resources to our corporate social media presence. That’s changing as of today, though, as we ramp up using Emphatic to grow our agency’s following. We’ve experimented with some social media outsourcing to enhance…
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Analytics & Testing
AnalyticsWP: Track Every Visitor, Journey, and Order with WordPress-Native Analytics
When you manage a WordPress site, you’re constantly seeking clarity. Who’s visiting? What are they doing? Which marketing channels drive sales? Yet traditional tools often leave you sifting through delayed, incomplete, or blocked data. Worse still, many offload your traffic insights to third-party servers, adding bloat and privacy concerns. For WordPress users, it’s time to replace guesswork with visibility—instantly. AnaltyicsWP…
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Sales and Marketing Training
What’s Passing You By?
Yesterday, I had lunch with a good friend of mine, Bill. Bill and I discussed that awkward moment where failure changes into success. I think genuinely talented people can visualize risk and reward and act accordingly. They jump at the opportunity, even if the risk is insurmountable… and it often leads to their success. If I’m losing you, stick with…
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Paid and Organic Search Marketing
We are Indentured Servants for Google
The online industry is pretty strange. If you develop and curate the world’s largest encyclopedia off of volunteer labor, you’re seen as a hero. If you send people free invitations to test and respond to your beta software, you’re not just a hero… you’re also cool. However, if you pay someone pennies on the dollar to do work, you’re abusive…
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Paid and Organic Search Marketing
White Hat Monsters of SEO
It’s always great to see some humor used in some infographics. And it’s especially great to see those in the industry pushing great SEO practices. I’ve said that SEO is dead and this infographic speaks to that indirectly. The fact is that if you have a solid platform that presents your content appropriately, SEO is the easy part of the…
