This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…
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Marketing Infographics
Video: A Marketer’s Guide to Pinterest
I love infographics, so when I see a great video infographic I get even more geeked out. Pinterest continues to grow in the social sharing space thanks to its visual aesthetics, simple sharing and ease of use. We maintain a Marketing Infographics board there that’s quite popular and gets a lot of traffic back to our site. At times, Pinterest…
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Marketing Tools
Circleboom Publish: Design, Plan, Schedule, And Automate Your Social Media Marketing
If you’re a brand, the ability to centralize your social media marketing in a single, intuitive social media management platform is critical to saving time and deploying your strategy. Features and benefits include: Multi-account management – Circleboom’s multi-account manager makes it easy to manage Twitter, Facebook, LinkedIn, Google Business Profile, Instagram, and Pinterest accounts from a single platform Optimize your…
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Email Marketing & Automation
Why there’s so much Email in your Inbox that you DON’T READ.
Today, eROI released a study on a survey they did to over 200 email marketers. I personally think the results are disappointing – almost alarming. eROI asked email marketers what they thought was most important. Here are the results: IMHO, I’m in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the…
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Marketing Tools
Office Timeline: Instantly Create Timelines That Impress Clients and Executives
Project managers, consultants, and team leads are constantly under pressure to communicate project progress in ways that resonate with both technical teams and non-technical stakeholders. Long spreadsheets, clunky tools, or hastily built visuals often fall flat when presenting to executives. The result? Misalignment, confusion, and stalled progress. What you need is a tool that turns complex timelines into polished, client-ready…
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Customer Data Platforms
7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…
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Content Marketing
Are you working with Philanthropic Organizations?
Today I joined my company’s charitable committee, ExactIMPACT. I don’t always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving is looking pretty bleak for charities who watch over so many in our society who can not take care of…
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Marketing & Sales Videos
Enterprise Social Media Management from Syncapse
In an enterprise corporation engaged in social media, there’s a ton of activity. From support and sales conversations to marketing and promotions, conversations need to be properly routed, quickly responded to, and assured that they are handled properly. Almost every week we hear of another major corporation that accidentally publishes an embarrassing tweet because they lacked any command and control…
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Marketing Infographics
How Will You Measure the Mobile Search Algorithm Impact?
We posted about the steps necessary to avoid a dramatic loss of search traffic via mobile search on Google coming a week from now. Our friends at gShift have been closely watching the changes and published a very in-depth post on the expected impact of the algorithm changes. To gauge marketer sentiment and gather opinions on this significant change, gShift…
