This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Real-Time Publishing and Search
Real-time… it’s becoming quite an important element. Webtrends has released real-time search combined with alerts. PubSubhubbub is emerging for blogs to push their feeds rather than have them retrieved. Search reaction time is shrinking… people are expecting answers to questions that have only been asked a few minutes ago. For publishers, the challenge is to react when news happens and…
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Have You Asked AI To Provide Your Online Persona? Here’s Mine
Artificial intelligence (AI) now makes it possible to retrieve and analyze one’s online persona with a level of depth and objectivity that was previously impractical. By aggregating data from public websites, social media platforms, and published content, AI systems can construct a detailed profile of how an individual or brand is perceived across digital channels. This process involves evaluating tone,…
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B2B Acquisition: How To Prioritize Your Outbound Sales With Company Profile Matching
Business-to-business (B2B) acquisition can be quite daunting. If you are an organization that services a large region with few employees, you want to ensure that your acquisition strategy is efficient. If there are 50,000 businesses in the region, imagine you can contact 25 prospects per week or 5 per day. That would require you to have 20 salespeople. That’s pretty…
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The Rise of Inbound Marketing
Rich with graphics and statistics, this is a fantastic infographic from Voltier Digital that explains the difference between inbound marketing and outbound marketing. As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are…
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Viral Marketing Isn’t About the Viral Formula: It’s About the Human One
For years, marketers have sought to unlock the secrets of virality. They study patterns, examine algorithmic triggers, and reverse-engineer breakout campaigns in hopes of finding the elusive formula that guarantees millions of views. But according to creative veteran David Murdico, this approach is fundamentally flawed—not because it lacks rigor, but because it overlooks the most essential ingredient: the human factor.…
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Pipes.ai: Supercharge Sales With AI-Powered Lead Conversion
Managing lead volume is one of the most frustrating challenges for sales organizations. Too often, marketing teams capture web leads that never convert because sales teams can’t follow up quickly enough or waste time chasing bad data. The result? Bloated pipelines, missed revenue, and high agent burnout. There’s a better way to turn intent into revenue—and it starts with automating…
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Google Adsense Now Monetizing my Feed
For quite some time I ran affiliate marketing ads in my feed using the PostPost plugin I developed for WordPress and Commission Junction advertisements. It wasn’t really a source of any significant revenue, though, perhaps a few dollars a month. This week, I applied with Google Adsense to convert my feed from Feedburner to Google. The process to do this…
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6 Benefits of Branded Forums and Online Communities
This week, we released a major update of our email newsletter plugin for WordPress. One of the elements we struggled with was dealing with all the different ways customers were attempting to contact us with feature requests, implementation questions, or problems. WordPress plugins have their own support forums, we had website contact form submissions, and we had tested a helpdesk.…
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Integrate WordPress and Blog Talk Radio
1.webp” alt=”” title=”Blog Podcast” width=”200″ height=”300″ class=”alignright size-medium tie-image10401″ align=”right” />We’ve had our radio show going for a couple months and continue to build a great following thanks to Blog Talk Radio. Most recently, friends Erik Deckers and Kyle Lacy were on to discuss their latest book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. We’ve…
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Email Viewing Habits are Rapidly Changing
This incredible infographic from Litmus shows the drastic change in email viewing behavior just in the last year! From the infographic: Email remains the strongest online activity around the globe. In fact, email users are expected to reach 3.8 billion by 2014; that is nearly half of the earth’s current population, and a significant climb from 2.9 billion reported users…
