This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
66% of Facebook Users LIKE the New Changes!
It’s not a scientific survey of any sort… just a SurveyMonkey online survey of readers and followers of Martech Zone. However, judging by the response, you folks like the changes that Facebook has implemented. There’s still a third of folks out there that were ticked off by such a drastic change. In my opinion, I think two things are happening…
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Customer Data Platforms
B2B Acquisition: How To Prioritize Your Outbound Sales With Company Profile Matching
Business-to-business (B2B) acquisition can be quite daunting. If you are an organization that services a large region with few employees, you want to ensure that your acquisition strategy is efficient. If there are 50,000 businesses in the region, imagine you can contact 25 prospects per week or 5 per day. That would require you to have 20 salespeople. That’s pretty…
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Event Marketing
Webnus: Unlock Seamless Event Management with This Powerful WordPress Plugin
Planning events—whether a small local class, a hybrid summit, or a multi-day conference—can be a logistical challenge. From managing RSVPs to integrating ticketing, displaying details, syncing calendars, and making sure everything is mobile-friendly, organizers often find themselves stitching together multiple tools. That’s where a powerful, all-in-one WordPress plugin becomes essential. Webnus Modern Events Calendar The Modern Events Calendar (MEC) by…
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Artificial Intelligence
Kling AI: Unlock Fast, Cinematic Generative AI Video Creation
Creating compelling video content can feel like a balancing act between creativity and technical frustration. Whether it’s characters changing mid-scene, awkward camera angles, or jittery transitions, most AI tools leave creators fixing problems instead of telling stories. The lack of motion consistency and visual control often turns promising concepts into forgettable results. Kling AI Kling AI is redefining video generation…
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SOAP’d: Scratch One Another Program
I signed up for the Scratch One Another Program last week and already received a fantastic review of my blog by William Tully. It’s apparent that William really took some time and wrote a fantastic review of my blog. I absolutely appreciate and respect his opinion – and agree with his assessment… now it’s simply a matter of when and…
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Marketing & Sales Videos
Vendor Client Relationships in Real Life
My favorite client story is one where a client told me that my hourly rate was twice what my nearest competitor was. I told him I’d be glad to meet that rate but the work would take twice as long. He paused for a few moments as it sunk in… Don’t you wish you could take those great haggling techniques…
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Content Marketing
Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn’t any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their own posts. Tynt is a service you can easily embed that detects the copy and adds your URL to the…
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Marketing Infographics
How Speed Drives Sales Conversions
What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that… by reducing the turnaround time it takes your sales person to contact the prospect. Sales enablement tools drive conversion rates by ensuring the processes are in place to contact and close your prospect when they’re…
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Advertising Technology
MassiveImpact: A Cost Per Action Mobile Ad Network
Views, impressions, clicks… I seriously wonder why we still measure and advertise based on these metrics. MassiveImpact is a mobile ad network reaching more than 1 billion mobile internet users from 190 countries and they don’t. They use CPA, or cost per action, to determine their ad pricing. That’s right… you only pay when there’s an actual conversion! This means…
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Content Marketing
Viral Marketing Isn’t About the Viral Formula: It’s About the Human One
For years, marketers have sought to unlock the secrets of virality. They study patterns, examine algorithmic triggers, and reverse-engineer breakout campaigns in hopes of finding the elusive formula that guarantees millions of views. But according to creative veteran David Murdico, this approach is fundamentally flawed—not because it lacks rigor, but because it overlooks the most essential ingredient: the human factor.…
