This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Create The Problem, Then Charge For The Solution?
One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution… that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products with security or stability gaps and then offer additional products or services to address these issues: Microsoft: Known for Windows…
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Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations. We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most of us had fully read Naked Conversations, some were part way through it, and…
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How to Avoid Site Migration Suicide
Our first question when a client tells us they’re going to develop a new site is whether the page hierarchy and link structure is going to change. Most of the time the answer is yes… and that’s when the fun starts. If you’re an established company who has had a site for a while, migrating to a new CMS and…
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Ballparker: Create Estimates with Ease
The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the…
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Website Testing Beyond the Landing Page
We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements to test, audience to test for, testing solutions and considerations when purchasing a testing solution. Smart marketers understand the value…
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Is Adobe SiteCatalyst Losing Steam?
We’ve got a few clients on Adobe SiteCatalyst… but I’m not sure how many are really in love with the platform and how many plan on keeping it. SiteCatalyst, like other analytics platforms, limit the number of visits they’ll store data on – a huge disadvantage for anyone who is coughing up the big bucks for an enterprise system. And…
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Tablet & Mobile Shoppers Holiday Plans
Our digital catalog publisher client, Zmags, recently conducted a survey on what consumers’ shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year and in-store purchases will go down. Digital catalogs are the 2nd most popular shopping destination after websites. If you’re an online…
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When Disaster Strikes!
The last 48 hours haven’t been fun. Technology is a fantastic thing, but it’s never perfect. When if fails, I’m not sure there’s really that much preparation you can have… but you do have to react. You may have noticed that our site was getting gruelingly slow the last couple weeks. It was strange given the fact that we have…
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My Next Read: Gravitational Marketing
Next up on the reading list (which is really piling up) is Gravitational Marketing. The nice folks at Wiley sent me the Marketing Book – they must have recognized that I’m a sucker for Marketing books. For those of you who avoid business books like the plague but like to study human behavior… that’s what I love about Marketing books.…
