This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
Looking for a Second Opinion? A Hundred?
There was quite a firestorm when I promoted utilizing crowdSPRING. Those in the design community who I respect so much though it was a bit hypocritical to appreciate crowdSPRING and other spec systems like 99designs, while advocating hiring design agencies as well. I don’t believe it’s one or the other, I do appreciate both! I challenged a couple of the…
-
Marketing Books
Corporate Blogging for Dummies is Here!
We could not be more excited! This week, the first Corporate Blogging for Dummies copies were shipped to us. I can’t tell you the feeling of pride in opening the box and seeing our names in print on the front cover. Corporate Blogging for Dummies is over 400 pages of incredible information – not a stone was left unturned in…
-
Content Marketing
When Disaster Strikes!
The last 48 hours haven’t been fun. Technology is a fantastic thing, but it’s never perfect. When if fails, I’m not sure there’s really that much preparation you can have… but you do have to react. You may have noticed that our site was getting gruelingly slow the last couple weeks. It was strange given the fact that we have…
-
Marketing Books
Breaking the Wall: What U.S. Marketers Need to Know Before Entering China
As U.S. companies explore growth opportunities abroad, China remains a key market due to its size, digital maturity, and expanding middle class. But entering China successfully requires more than just translating campaigns or launching a local website. The business environment, consumer behavior, digital infrastructure, and regulatory expectations differ considerably from those in the United States. Lala Hu’s book, International Digital…
-
A Bare Barebones Computer Story for you…
The last 4 computers I’ve purchased at home I’ve built myself. If you ever want to save money on a system, learn a little bit about computers and get more power for your buck… click the barebones link on any major online computer store. With my son heading off to IUPUI (tonight), I wanted to surprise him with a great…
-
Marketing Books
My Next Read: Gravitational Marketing
Next up on the reading list (which is really piling up) is Gravitational Marketing. The nice folks at Wiley sent me the Marketing Book – they must have recognized that I’m a sucker for Marketing books. For those of you who avoid business books like the plague but like to study human behavior… that’s what I love about Marketing books.…
-
Fishing in a Million Lakes
The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms. Douglas Karr, founder of the Martech Zone, was speaking to the group about social media and its’ uses as a marketing tool. One of the things he said really struck a cord with me. I am going to…
-
Social Media & Influencer Marketing
Half of Companies Polled have a Google+ Page
We ran a SurveyMonkey poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split… only 50% of readers said their company had a Google+ page. While that may seem low, I think the real numbers may be much lower. I…
-
Customer Data Platforms
ShareThis: Unlocking the Power of Behavioral Data Beyond Sharing Buttons
Most marketers recognize ShareThis for its ubiquitous social sharing buttons—those sleek, omnipresent icons enabling users to share content across social platforms with a single click. They’ve powered billions of digital moments. But behind the scenes, ShareThis has quietly built something far more valuable to marketers: a powerful data engine that captures real-time behavioral signals across the open web. And with…
