This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Is Adobe SiteCatalyst Losing Steam?
We’ve got a few clients on Adobe SiteCatalyst… but I’m not sure how many are really in love with the platform and how many plan on keeping it. SiteCatalyst, like other analytics platforms, limit the number of visits they’ll store data on – a huge disadvantage for anyone who is coughing up the big bucks for an enterprise system. And…
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Content Marketing
Become a Brand of Choice
In a recent post, Seth Godin asked an important question I think every business owner needs to answer : Why You? Why Now? Lets face in most product categories, but certainly in internet services we have choices. When it comes to Email providers, web hosts, and customer relationship management software , the smart business owner should ask a potential…
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Mobile Marketing, Messaging, and Apps
Skype on the iPad
I still remember when tablets were thought of as a bit outside the norm. However, there’s so many applications that are transforming their user interfaces and convenient on a tablet that behavior is changing. Just today I left my laptop at home while I went over to Barnes and Noble. I brought my iPad over there and got through quite…
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Marketing Infographics
Social Research and Revenue
As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning to acquire research that there is causation as well… exciting stuff! This infographic from SocialAnnex, a social media marketing platform…
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Marketing Books
My Next Read: Gravitational Marketing
Next up on the reading list (which is really piling up) is Gravitational Marketing. The nice folks at Wiley sent me the Marketing Book – they must have recognized that I’m a sucker for Marketing books. For those of you who avoid business books like the plague but like to study human behavior… that’s what I love about Marketing books.…
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Content Marketing
The #1 Question Search Engine Users Ask About Your Business
How? In 2014, out of all of the searches on Google, how was the #1 term used by search engine users. Every product or service sold across the Internet answers a How. The question is whether or not you’re the destination for the information they’re seeking. If you’re a sports drink, the how might be how to deal with cramps,…
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Marketing & Sales Videos
Course: Social Marketing for Startups
Udemy is a video repository with classes on a number of topics that range from free to hundreds of dollars – but most of the videos are under $100 and well worth the value. I found this video, Social Marketing for Startups, that’s quite the bargain at $19! The course includes 6 lectures and has already been viewed by 1,194…
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Content Marketing
Your Spin Drives Scrutiny and Distrust
I’m 44 years old now and I always remember my parents and grandparents saying they’d never seen an uglier election… with each election. I’m not sure that elections actually get uglier, I think a possibility may be that we simply grow stronger in our beliefs and we don’t let as much slide. I find myself researching what politicians’ statements much…
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Content Marketing
3 Take-Aways from 5 Keys to Exceptional Email Marketing
According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve…