This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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ExactTarget Takes Customer Service up a Big (Social) Notch
This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. I…
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Affordable Market Research from Market Tools
Last month SurveyMonkey joined Martech Zone as our technology sponsor. We’ve had a great time using their easy survey tools and, most of all, learning how to design polls and surveys that produce results. It wasn’t until our interview with the great folks on their team that we realized SurveyMonkey was much more than a survey solution, though. Parent company…
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The #1 Question Search Engine Users Ask About Your Business
How? In 2014, out of all of the searches on Google, how was the #1 term used by search engine users. Every product or service sold across the Internet answers a How. The question is whether or not you’re the destination for the information they’re seeking. If you’re a sports drink, the how might be how to deal with cramps,…
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Do You Text from the Bathroom?
Chances are pretty good that you do text from the bathroom… in fact 2 out of 3 people admit doing it. It sort of grosses me out thinking about borrowing anyone’s mobile phone now! We appreciate it when our clients use our text messaging services… but thank goodness they’re typically outside of a home for sale! As for the 2/3rds…
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Thank You for the Recognition Today, Indy!
In February I pulled some all-nighters and weekends while volunteering for the 2012 Superbowl Committee. Pat Coyle gave me a call when it was ramping up and I was energized to be on board and provide some guidance (and quite a bit of development) to piece together a social and search campaign that would get Indianapolis’ name all over the…
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Pink: When Business Is Bare
1.webp” alt=”Victoria Secret Pink” title=”Victoria Secret Pink” width=”300″ height=”166″ class=”alignright size-medium tie-image4246″ />When my 15 year old daughter came home with a Victoria Secret bag in her hand I almost had a stroke. I welcome all the comments in this post about how terrible a father I must be and that I should better monitor my daughter’s buying habits. Honestly,…
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Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization, provides a robust framework for understanding how organizational capabilities evolve and, more importantly,…
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Getting Your People in Search Results
Because of employee turnover, many companies are hesitant at promoting the people within the business. The truth is that it’s a mixed strategy… if you don’t promote your people, they’ll go somewhere where they do get the spotlight. If you do promote your people, they may get an offer to go to a better place. That’s the risk of all…
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It’s Time For Retailers To Honor the United States’s 250th Birthday (Semiquincentennial)
In 2026, the United States of America celebrates an extraordinary milestone: its 250th birthday. Known formally as the Semiquincentennial, this historic anniversary marks 250 years since the signing of the Declaration of Independence on July 4, 1776. It is more than a typical Fourth of July. This is a once-in-a-generation moment to reflect on our shared history, celebrate our freedoms,…
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I just sent $1000 to Noah!
Sorry for the late run on this! We sent a list of the entries to Ade with each entry having a random number associated (using the RAND function in Excel and then sorting the column). We then had Hannes select a random number within the 108 entries so Hannes would not know who the winner would be. The winner of…
