This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
What is Email Authentication? SPF, DKIM, and DMARC Explained
When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve criticized the industry before (and I continue to) because the permission of email is on the wrong side of the equation. If internet service providers (ISPs) wish to guard…
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Mobile Marketing, Messaging, and Apps
Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023
While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device. What is M-Commerce? It’s essential to recognize that M-commerce isn’t limited to shopping and buying from a mobile device. M-commerce encompasses a wide range of activities,…
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Advertising Technology
What is Native Advertising?
Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content to the target audience, without disrupting their browsing experience. Native ads often mimic the style and tone of editorial content,…
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Martech Zone Apps
How To Query DNS From Terminal or a Command-Line
Understanding how to query DNS is essential, whether you’re troubleshooting email delivery issues, configuring network settings, or simply exploring the DNS infrastructure. In this article, we will delve into the various types of DNS records and provide step-by-step instructions on using the dig command in Linux, Windows, or MacOS to query Google’s DNS server. Introduction to DNS DNS is the…
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Advertising Technology
Mobile Advertising in 2024: The Essential Guide
The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the first thing they reach for upon waking, mobile devices have become deeply ingrained in daily life. This constant connectivity provides…
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E-commerce and Retail
How Retail Customer Journeys Have Changed With Technology
Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article provides an in-depth look at the Retail Customer Journey—Awareness, Consideration, Purchase, Experience,…
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Sales Enablement, Automation, and Performance
Digital Signature vs. Electronic Signature: Understanding the Difference
The ability to sign documents and agreements digitally has become essential. Two terms often come up in this context are “Digital Signature” and “Electronic Signature.” While they might seem interchangeable, they have distinct differences crucial to understanding, especially regarding legalities and legislative history. Digital Signature: A Fortified Layer of Security Digital signatures are like the fortified vaults of the digital…
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Analytics & Testing
How to Effectively Track Your Conversions and Sales in Email Marketing
Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way. The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food…
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Content Marketing
New Domain Regular Expression (Regex) Redirects In WordPress
For the last few weeks, we’ve been helping a client with a complex WordPress migration. The client had two products, both of which have become popular, so they had to split out the businesses, the branding, and the content into separate domains. It’s quite the undertaking! Their existing domain is staying put, but the new domain will have all content…
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Marketing Infographics
The 2024 Travel Trends That Marketers Can Act On In 2025
The travel industry’s transformation in 2024 was nothing short of remarkable. As the world continued to embrace post-pandemic wanderlust, evolving consumer preferences and technological advancements reshaped how people planned and experienced travel—from family-centric vacations to sustainable tourism; last year proved pivotal in redefining what travelers valued most. Marketing strategies shifted to accommodate these changes, emphasizing personalization and meaningful experiences. As…
