This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
All Email Marketing That Sizzles Is Not Spam
This infographic from Leadpages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that’s where many of yours are, too. Permission-based email continues to lead the pack in incredible click-through and conversion rates. So many businesses are putting…
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B2B: Videos are Influencing Purchasing Decisions
Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. As we found in every past survey, the most frequently consumed types…
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Analytics & Testing
Is Adobe SiteCatalyst Losing Steam?
We’ve got a few clients on Adobe SiteCatalyst… but I’m not sure how many are really in love with the platform and how many plan on keeping it. SiteCatalyst, like other analytics platforms, limit the number of visits they’ll store data on – a huge disadvantage for anyone who is coughing up the big bucks for an enterprise system. And…
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Content Marketing
WordPress: Disaster Recovery
The last few days I’ve been working furiously on getting my good friend Pat Coyle’s blog back up. (My vacation continues to get more interesting – today it’s snowing slightly… in April! Whatever happened to Global Warming?) I want to share what happened and then discuss the preventative measures that I took as well as how it was corrected. Here’s…
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Content Marketing
RSS versus Email: A Marketing View
It’s a discussion that’s getting old, but with the advent of Outlook 2007 support for RSS – the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a content management standpoint, a lot of Industry folks think of all of these as ‘output’ types. That’s a really ignorant…
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Marketing & Sales Videos
Social Media and Enterprise
The folks at Get Satisfaction have released a new Infographic on Social Media and the Enterprise, called Let’s Get Down to Social Business. From the infographic: By 2014, the market for social enterprise tools, software and services is predicted to reach $4.6 billion worldwide. This new generation of technologies is rising up to meet a growing demand for connectivity and…
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Email Marketing & Automation
Mobile Email Statistics
Together with the great folks (and sponsors), Delivra… we developed this amazing infographic that has everything you ever wanted to know about how people are utilizing mobile to access their emails. Delivra provides professional email marketing services along with their platform. They’re an incredible company with fantastic people who really care about their customers. Mobile marketing is NOT going away…
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Marketing & Sales Videos
Video: Content versus Backlinks
A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job…
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Content Marketing
What are the Wings of Your Marketing Strategy?
Yesterday, I started reading Nick Carter’s book Twelve Seconds: The Lift Your Business Needs. I love the analogy of a business as flight in the book and Nick describes it thoroughly. One of the first discussions is lift. NASA defines lift as the following: Lift is the force that directly opposes the weight of an airplane and holds the airplane…
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Paid and Organic Search Marketing
Promote Blogs to Boost Your Site Rank
RSS is an amazing thing. Many people don’t recognize the power of blogs and how they can assist your site statistics. Here’s a great example of how you can promote other blogs AND boost your own site rank with Search Engines using RSS. On Income Change Calculator, I replaced a vertical advertisement on the right-hand side of the site with…
