This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Why Inline SVG Logos Are a Smart Choice for Your Corporate Website
Logos are the cornerstone of brand identity on a website, and how they’re implemented can have a significant impact on both performance and usability. Among the many image formats available, SVG (Scalable Vector Graphics) offers unique advantages, especially when embedded inline within HTML. Utilizing an inline SVG for your website’s logo isn’t just a technical preference; it’s a strategic enhancement…
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Email Marketing & Automation
It’s Time to Change Email Marketing Strategies when…
Your emails look like this: Perhaps a subject line more compelling and personalized instead of “ChangeThis: Issue 46” Perhaps some line breaks so that I don’t have to wrap as I read (I didn’t read it, it was impossible). Perhaps Multi-part MIME emails to send text to those who want a plain look, but HTML to those of us who…
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MBP: Micro-Blogging Provider and Protocol
It’s time! You folks may have read about the tiff a while back between Robert Scoble and Twitter. Scoble did meet with Twitter and resolve the situation. Some folks are speaking about a business model with these micro-blogging services where popular users pay for the service. I’d actually like to submit a better proposal and that’s for the net’s micro-blogging…
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Flavor Flav!
A buddy of mine, Greg K., just got back from Vegas. So who does he meet in a Casino? Too cool! Greg is my ‘brotha from anotha motha’.
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Content Marketing
Bloggin’ Ain’t Easy! Even with Vox
Update: The Vox platform shut down in 2010. As of recent, I’m giving a lot of thought to providing more documentation and even some public speaking on blogging. Why? Bloggin ain’t easy! Companies realize this… putting yourself ‘naked’ out on the web may or may not be a good strategy. Beyond the strategy and the content, though, is the technology.…
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Content Marketing
Key Findings on How Marketers Optimize Social Content
Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey. Key findings include: Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day. Marketers most commonly cited the use of visual content, hashtags and usernames as important tactics for optimizing social media content. Over…
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Marketing Infographics
Tips for Brands to Maintain a Balanced Twitter Feed
We’ve been doing quite a few things to ramp up our Twitter engagement recently. I believe the team at Twitter has been much more aggressive at improving quality and kicking out the spammers… and it’s showing. On the Martech Zone twitter account, we’ve been working to find and follow new accounts, share popular information from all over the web, add…
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Content Marketing
How to Get Fans Creating and Sharing Content for You
We just shared how LinkedIn was utilizing storytelling and user stories to increase it’s brand marketing efforts and up pops this infographic from Neil Patel – How to Get Fans Creating and Sharing Content for You. The infographic walks through both the benefits and the evidence of user-generated content (UGC) strategies. Not only would user-generated content save you money, but…
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Marketing Infographics
Women are from RIM, Men are from Google
Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment. Two key findings:…
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Marketing Infographics
Return on Investment for SEO
This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I’m always suspicious when I see a blanket statement that one channel is better than all the rest… as if you should abandon every other medium? Here are some observations: Was this simply measured off of a single campaign? In other…
