This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
Brook Daily: Find the Best Tweets of Interest
While I follow a lot of accounts on Twitter, I don’t actually follow the accounts. Twitter is a stream that I’d have to stare at all day if I wanted to capture all of the information I wanted from it. While I love Twitter and it’s an incredible resource, finding tools that allow you to curate the content is really…
- Marketing & Sales Videos
In the Age of the Internet Customers Can Not be Ignored
Twenty-five years ago, companies that gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story. The customer might tell a few friends. For the most part, large companies like airlines could get away with delivering…
- Social Media & Influencer Marketing
Is Copernicus or Aristotle Running Your Business?
There are several businesses I work with… and I think the ones I enjoy the most are the ones who recognize that they are not as important as their customers are. Some of the others don’t even acknowledge that there is a customer. Copernicus has been identified as the father of modern day astronomy since he argued heliocentrism over a…
- Sales and Marketing Training
Eight Tips For Recent Grads Who Want To Get Jobs In Marketing
Congratulations, college graduate! You’ve successfully completed a life goal that has provided you a foundation in marketing communications, taught you critical thinking, and provided you with the confidence you need to go out and build that career you always wanted. However, it’s imperative you realize that acquiring your degree was only the first step up the mountain to success. Our…
- Content Marketing
No One Cares About Your Blog!
On a daily basis I get at least one ribbing about my blog. I don’t take offense. I think to myself, “it’s a blogger thing, you wouldn’t understand”. The truth is that I have greater respect for bloggers than I do non-bloggers. (Please notice I said ‘greater’ respect. I didn’t say that I don’t have respect for non-bloggers.) There are…
- E-commerce and Retail
How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue
This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and…
- Content Marketing
The Anatomy of Content Marketing
This ContentPlus Infographic: The Anatomy of Content Marketing, shares some great statistics on why you’d want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building a foundation for increased attention from consumers.
- Social Media & Influencer Marketing
Attract Followers, Don’t Buy Them
It’s not easy to develop a large follower base on Twitter. The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services. What is to be gained from buying followers? So what if you have 15,000 followers who have no interest in your business and the message…
- Marketing Infographics
LinkedIn Basic Boot Camp
LinkedIn has over 135 million members internationally and the average household income of a LinkedIn user is over $100,000 annually! The first thing I do returning from a business trip or meeting is to enter all my contacts in LinkedIn, review their profiles, and see which ones I should follow up with. In fact, I don’t even accept resumes… if…
- Marketing Infographics
Is Social Media Killing Your Brand?
I’m a bit on the fence about this infographic from Prestige Marketing. To kill a brand, you really need to do some damage and I’m not sure that this infographic really spells that out. Although it takes a pessimistic view of social media, killing is a bit of an exaggeration. How social media may be hurting your brand could be…
