This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Share As Image: Highlight, Click and Share your Text
I got to do a book signing with Beth Hayden at Social Media Marketing World, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. One of the tools that Beth shares in her book that is super simple but really great is called Share as Image. For a few bucks, you can drag a bookmarklet into your…
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Content Marketing
MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your entire brand presence can quickly fall apart at the local level. MarketSnare MarketSnare was built to solve this exact challenge.…
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Content Marketing
Marketpath – Simplified Content Management
A few months ago I visited the team at Marketpath and had got a demonstration of their Software as a Service (SaaS) Content Management System (CMS) – which includes both an e-commerce and basic blogging solution. I had heard a lot about the company but it was great to finally get a demo and see what they had achieved. Matt…
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Why isn’t Networking in Every Curriculum?
This afternoon I was invited to an incredible lunch and discussion with Indiana Business College Harrison College. Indiana is well-known for having some of the finest schools in the country, and in the world, but the folks at Harrison recognize that we’re in a rapidly changing world. They are making an aggressive push to ensure that they will stay ahead…
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The Greatest Marketing Tool Ever!
No, I am going to unveil some new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom. I am talking about great customer service. It seems obvious to say that. Everyone knows that great customer service is a given, but from what I have seen many companies and individuals have forgotten…
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Marketing Books
Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region’s most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want to share with you about a little blogging project that has gotten going in the past month. One of the…
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PersonalDNA – Personality Profile
A friend of mine absolutely despises personality tests. I actually like them, but don’t feel too comfortable basing decisions upon them. I’ve had employers that utilize the testing to develop teams and to understand how the people on that team will interact with them. Being ‘officially’ trained by Development Dimensions International, I feel comfortable reviewing personality tests and not utilizing…
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Social Media & Influencer Marketing
Zendesk: How To Integrate Your Helpdesk with X (Formerly Twitter)
Social media platforms like X (formerly Twitter) have become integral to customer interaction with brands. They provide a public forum for customers to express their opinions, ask questions, and seek support. This presents both a challenge and an opportunity for businesses. The challenge lies in managing the sheer volume and velocity of customer interactions on social media. The opportunity, however,…
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Is it? Can it be? The first APUI IS here…
The APUI (Application Programming User Interface) may be here. I’ve got my eye on Yahoo! Pipes, an engine where users can filter and manipulate RSS feeds. This is just the start, though, and will be exciting to watch. I spoke about the need for this technology late last year and predicted that 2007 would be the year of GUI integration…
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ExactTarget Takes Customer Service up a Big (Social) Notch
This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. I…
