This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales and Marketing Training
The Perception of Effort Matters in Business
Because it “looks like you’re trying,” Seth writes. A dear friend of mine is out of town meeting with an organization about a nice position with them. I argued, begged, and pleaded with him to wear a suit. It’s a position where a suit is appropriate and fully within the salary offered. I tried everything… no budge. “I don’t do…
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Social Media Survey Part 2 – A Closer Look at Facebook
In June we conducted a brief survey to understand how owners of small businesses ( 1 – 25 employees) used social media. While there have been a number of surveys looking at how Fortune 500 firms are entering the world of social media there was little content about smaller firms. We wanted to know if smaller firms were leading or…
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Email Marketing & Automation
Email Marketing Advanced Practices Handbook
MarketingSherpa, together with ClickMail Marketing, has put together one heck of a handbook on Email Marketing Advanced Practices! Today’s email marketers face significant challenges in communicating with their audience. Between distinguishing your brand from the competition, delivering qualified leads and increasing on-line revenue, it can be difficult to determine where your valuable time and resources should be spent, let alone…
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The New Ultimate Secret How To Top 10 Guide
Titles are one of the most underestimated pieces of content on your blog or website. Every class that you ever took on writing told you that a great title summarizes the story. On the web, it’s not the same deal. I could have written this title as “Writing Post Titles”… no one would have clicked on it. One thing you’ll…
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Paid and Organic Search Marketing
Video: Innovation is Achieved by Solving Problems
On Friday, I was provided an amazing opportunity to participate in Compendium’s Innovation Summit. Under the leadership of President Frank Dale, with an idea from Blake Matheny, and with the support of founder Chris Baggott and Sales VP Scott Blezcinski, the company took a “time out” from working and, instead devoted a day to innovation. Chris started out the initiative…
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.NET Blogging Platform
I couldn’t help but laugh when I tried to check out the .NET Blogging Engine that’s just been released: I work in a .NET shop, so I’m sure the developers will give me a hard time about this tomorrow. I think I’ll be sticking to WordPress and PHP/MySQL for quite some time!
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Customer Data Platforms
Big Data Insights from Microsoft
According to Microsoft’s Global Enterprise Big Data Trends: 2013 study of more than 280 IT decision-makers, the following trends emerged: Although the IT department (52 percent) is currently driving most of the demand for big data, customer care (41 percent), sales (26 percent), finance (23 percent) and marketing (23 percent) departments are increasingly driving demand. Seventeen percent of customers surveyed…
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Content Marketing
Do You Really Want to Work for a Startup?
There’s not much worse of a feeling in your gut than when you’re escorted out of a job. I was unceremoniously given the boot about 6 years ago when I worked for a regional newspaper. It was a pivotal point in my life and career. I had to decide whether I was going to battle back to higher success –…
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When is SEO Worth $100 Million?
To date, I’m not sure I’ve found a more detailed whitepaper on measuring the value of search engine optimization until reading this Whitepaper, How to Value SEO. There are some other sites that have developed similar whitepapers, but this is the first time I’ve seen it explained for someone with an MBA to fully understand. The document walks any reader,…
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A Day of Service
I heard on the news today that Dr. Martin Luther King’s wife wished for the day to be a day of service. There is some irony in the message as I write this post from Starbuck’s. Here’s my day today: My daughter came home last night with a fever that we’ve been nursing for the last 24 hours. It’s been…
