This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Do You Really Want to Work for a Startup?
There’s not much worse of a feeling in your gut than when you’re escorted out of a job. I was unceremoniously given the boot about 6 years ago when I worked for a regional newspaper. It was a pivotal point in my life and career. I had to decide whether I was going to battle back to higher success –…
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Content Marketing
Content Science: Turn your Plain Jane links into Killer Contextual Content
What do the Washington Post, BBC News, and New York Times have in common? They're enriching the content presentation for links on their websites, using a tool called Apture. Rather than a simple static text link, Apture links trigger a pop-up window on mouse over that can display a wide variety of contextually related content.
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Can Bloggers become The Fourth Estate?
Nobility is the First Estate, the Church is the Second, the People are the Third… and Journalism was always thought to be the Fourth Estate. As newspapers began losing interest in being a watchdog for the people and – instead – focusing on profitability, publishers began looking at journalism as the filler between advertisements rather than the purpose in life.…
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Email Marketing & Automation
Email Marketing Advanced Practices Handbook
MarketingSherpa, together with ClickMail Marketing, has put together one heck of a handbook on Email Marketing Advanced Practices! Today’s email marketers face significant challenges in communicating with their audience. Between distinguishing your brand from the competition, delivering qualified leads and increasing on-line revenue, it can be difficult to determine where your valuable time and resources should be spent, let alone…
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Customer Data Platforms
Digging for Gold with Web 2.0
I was speaking to a good friend of mine, Bob Flores, who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies in the Telecom industry. Bob asked me tonight what I thought the next Internet big idea was. Here’s what my thoughts were: There’s not much money on the internet by…
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Social Media & Influencer Marketing
The Real Reason to Hire a Social Media Guru
Over the last decade, I’ve worked tirelessly to build an online following, authority, and eventually a thriving business. Now, I’m faced with people who wish to hire my services so I can help them do the same. At times it’s a great company with incredible talent and I’m able to deliver. Sometimes that’s not the case and I provide a…
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Analytics & Testing
57% of People Are Not Recommending You Because…
57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their…
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Analytics & Testing
Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you’re able to convert more. Visitors will come to your site for a number of reasons: Seeking Information – both clients and prospects may be looking for specific answers. Can they find them? If not, can…
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PersonalDNA – Personality Profile
A friend of mine absolutely despises personality tests. I actually like them, but don’t feel too comfortable basing decisions upon them. I’ve had employers that utilize the testing to develop teams and to understand how the people on that team will interact with them. Being ‘officially’ trained by Development Dimensions International, I feel comfortable reviewing personality tests and not utilizing…
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Content Marketing
