This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Marketers are So Full of Crap
<rant>I’m listening to The Influencer Project. It’s a really interesting project – 60 minutes of 60-second tips from the Who’s Who on the web talking about creating influence online. I could be a little bitter that I didn’t get invited to help, but as I’m listening to these folks… I came to the realization that many of them are just…
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Similar Content Different Delivery
Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language. Why? Because each group has a different frame of reference, experiences, and relationship with the speaker which will effect their ability to interpret the message. The same is true in your written communication or…
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A Day of Service
I heard on the news today that Dr. Martin Luther King’s wife wished for the day to be a day of service. There is some irony in the message as I write this post from Starbuck’s. Here’s my day today: My daughter came home last night with a fever that we’ve been nursing for the last 24 hours. It’s been…
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Marketing Infographics
Advertiser’s Guide to Mobile
Last week I spent some time with my parents and was pretty shocked when they showed me they both traded in their mobile phones for iPhones. While they were both fairly frustrated with learning how to use them, they told me that it was actually less expensive for the iPhone 4 than a typical mobile phone. Of course, the inside…
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Marketing Tools
50,000,000 Business Cards!
If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really catch your eye. In fact, they’ve sold over 50 million business cards from Moo and delivered them to over 150…
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.NET Blogging Platform
I couldn’t help but laugh when I tried to check out the .NET Blogging Engine that’s just been released:
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Analytics & Testing
Predictive Marketing Analytics with ThinkVine
What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop radio for online? Should I shift marketing from television to search? What will the impact on my business be if…
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Content Marketing
Selling IN Content is not Selling WITH Content
In speaking with a company that produces great content, they discussed that some of the content ideas that they ran up the flagpole had been denied because the content didn’t directly influence the sale of their products nor services. Ugh. What an absolutely disastrous content strategy. If the goal of every piece of your content is to sell something, you…
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Content Marketing
Technology Marketing: The Apple Formula
Technology marketing, as opposed to marketing technology, is the way that products and services in technology are positioned to potential customers. Since our world and lives are moving online… the manner in which technologies are fantastic, leading examples of how to brand and market overall. It’s difficult not to think about technology marketing without speaking to Apple. They are fantastic…