This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…
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Visits up 25% Since Redesign
We still don’t have Martech Zone exactly the way we’d like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30%. That doesn’t include the additional traffic that we’re experiencing from our new weekly newsletter (subscribe above). 1.webp” alt=”” title=”traffic-design” width=”591″ height=”264″ class=”alignnone size-full tie-image10535″ /> Design…
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There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can’t tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some incredible innovation happening right here in Indiana. I was a judge in two categories Social Media and Corporate IT. That…
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WordPress: Build a Home Page in 3 Easy Steps
I was working on a site for a friend today who had WordPress but he wanted a simple home page rather than a home page utilizing the latest blog entries. This is really useful if you’d like your blog to be a part of your site rather than the entire site. You can basically utilize WordPress as a CMS. Below…
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Video: Twitter in Real Life
This might be the greatest example of the insanity of Twitter. I think I follow 5,000 people because one out of every 1,000 tweets is useful. Watch the video and you’ll see what I see. Even with all the insanity, I still love Twitter though! That’s where I found this video, of course!
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Doing Business in Another Country: Preparing With Respect and Awareness
When I first began working in Paris, I learned two lessons almost immediately. The first was about attire. In the U.S. tech world, I was used to walking into meetings in jeans and a blazer. But in Paris, business attire meant suits—no exceptions. My casual look stood out the moment I walked through the door. While our clients may not…
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10 Twitter Mistakes
As a guy that manages half a dozen Twitter accounts (personal, book, company, blog and community), I have to disagree with #8 on this infographic. I doubt the Navy Veterans on my @navyvets twitter account want to hear about Corporate Blogging on @corpblogging… and no one wants to hear my political rants on my personal account! Twitter, like any other…
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CISPA Is Not Dead
Whenever you see a bill working its way through the Senate and Congress that has over half a billion dollars from corporate lobbyists behind it, you should probably take a closer look at it as a citizen. As it’s written, CISPA won’t protect us from cyber threats, but it will violate our 4th Amendment right to privacy. It lets the…
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Meez Yourself!
A little light fun today as the Colts go on to win the Superbowl! Go Colts! Check out these moves! I’m a sucker for this stuff! I look forward to the day that Meez adds body types… I haven’t looked this skinny since I was in the Navy.
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Blogs: Written by Fools to be Read by Imbeciles…
Mr. Rago, assistant editorial features editor at The Wall Street Journal, eloquently addresses the blogosphere as: The Blog Mob: Written by fools to be read by imbeciles. Joseph Rago This may be the most pretentious attack I’ve seen by a journalist yet! As a former newspaper professional, it’s disappointing to see this attitude. Even worse, I’m a fan of the…
