Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

Douglas KarrJun 8, 2013

Post Your Way To Facebook Success

Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success, focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense. If businesses would stop chasing number of eyeballs and begin to focus where there is more potential, they would find better…
Douglas KarrJul 9, 2012

Determining Facebook and Twitter ROI

I’m not sure I agree with the title of this infographic from InventHelp since it doesn’t actually educate one on how to determine the literal return on investment. More so, it’s a great infographic that shows where marketers should look for a return on investment by leveraging Facebook and Twitter. Within the infographic, a method of looking at the change…
Douglas KarrNov 30, 2010

Can’t versus Won’t

1.webp” class=”alignright” align=”right” border=”0″ alt=”Raise Hand” width=”250″ />I’ve isolated many of the problems that I’ve found in businesses to can’t versus won’t. I love working with can’t. I hate working with won’t. Can’t can mean a lot of things. Can’t can be due to resources, regulations, education or authority. When you haven’t accomplished a goal because it can’t be done,…
Douglas KarrOct 2, 2011

Preparing for the 2020 Workforce

Cisco interviewed college students and young professionals from around the world to see exactly what the Internet means to them. The results can be found in the Cisco Connected World Technology Report. The report show a new way of prioritizing our lives. Many respondents cite a mobile device as the most important technology in their lives Seven of 10 employees…
Douglas KarrApr 23, 2009

HUGE PROFITS… Secrets Revealed Now!

No, my site was not attacked by a spammer. This is still Doug writing this post and I’m doing it under my own free will. Have you ever hit a web page that advertises that they’re going to reveal all the secrets of the problems you’re looking to solve? The page starts with some incredibly written, formulaic text that sucks…
Douglas KarrApr 14, 2011

53% Shifting Budget from Print to Search and Social

This morning, I’m reading eConsultancy’s State of Search Marketing Report for 2011. The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, follows a survey of over 900 respondents from…
Douglas KarrFeb 15, 2009

Two More Tips that Seth Missed on Surveys

Nicki tweeted about Seth Godin’s post: Five Tips for Surveys. I think Seth missed a couple key tips: First, please don’t survey your customers unless you’re prepared to do something with the results. Second, I’d recommend every survey process starting with a single question, “Would you recommend us?” As Seth states in his post, asking one question can often change…
Douglas KarrOct 7, 2006

WordPress Author: Add an Edit Profile Link if Logged In

I wanted to update a WordPress site and add an ‘About the Author’ section under every post. It was a little tougher than I thought – and actually requires even more programming, but here’s the first cut: The Author: <?php the_author(); ?> Website: <a href="<?php the_author_url(); ?>"><?php the_author_url(); ?></a> About: <?php the_author_description(); ?> Next, I check to see…
Douglas KarrAug 26, 2013

Is Your Business Between the Customer and What They Want?

I was reading a post on the Top 10 Reasons the Music Industry is failing, recommended by industry friend Steve Gerardi. While I don’t disagree with anything the article states, I do believe it can be summed up in a single reason. The music industry blocks the path between fans and the talent in order to monetize it. If a…
Douglas KarrNov 15, 2012

3 Steps to a Successful Social Media Crisis Response

We had a fantastic discussion with Steve Kleber of Kleber & Associates, an agency focused on the home building segment. One of the topics discussed was the fear that companies have to overcome when tackling social media. It’s important to recognize that when a crisis happens – it’s much better to be on top of your response in social media…

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Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

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