This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Semrush Sensor: How To Monitor Organic Search Engine Volatility For Your Domain
If you’ve ever felt like managing SEO is like sailing through unpredictable waters, you’re not wrong. You set a clear course—optimizing pages, earning backlinks, and publishing new content—but external forces often shift the tides. Your direction remains fixed, but the competition is fierce and ever-present. The ocean is Google’s algorithm, the winds are search trends, and the waves? They’re volatility—unpredictable,…
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Content Marketing
I’m an SOB (And Proud of It)!
Woohoo! I’m an SOB. Successful and Outstanding Blog(ger). SOB is a great program started by Liz Strauss at Successful Blog. It doesn’t matter if you’re an experienced blogger or brand new… Successful Blog is a fantastic resource. And who can argue with her Blog’s taste in SOBs? Not me! Thanks, Successful Blog!
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Content Marketing
How We Manually Migrate WordPress Installations
You’d like to think that moving your WordPress site from one host to another is really easy, but it can truly get frustrating. We were literally helping a client last night that decided to move from one host to another and it quickly turned into a troubleshooting session. They did what folks would normally do – they zipped up the…
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Protecting Your Online Persona
As the world is digitized and every word you say and act you do is bound to be caught on video, it’s important that you police yourself. This is key for businesses who wish to open their marketing efforts to blogging and social media. While meeting a colleague at a baseball game and having them see you boisterous and drinking…
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Content Marketing
Long-Term Strategic Marketing takes Courage
When I worked with clients in the past on direct mail campaigns, the key to success was multiple relevant messages presented multiple times. I’d warn advertisers about sending out a one-time mailer and expecting great results. Over and over we provided our clients with proof that frequency and relevance were keys to success. Regardless of how well you qualify your…
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Mobile Marketing, Messaging, and Apps
Ouch Verizon
I don’t have any sympathy for Verizon. Earlier this year I started an account with Verizon and my company reimbursed me for purchase of a model 6700 PDA phone. Part of the reason I purchased this phone was to connect my laptop and phone via USB for Internet access while I was on the road. I asked if the phone…
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Social Media & Influencer Marketing
Please Socialize Your Landing Pages
We’re always on the lookout for events that are relevant to our audience. Web demos, downloads, webinars, podcasts, conference registrations… we love to get the word on any of them that appear worthwhile. What I continue to find over and over again, though, is two key issues that make it difficult (or impossible) to share the landing page: No sharing…
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Content Marketing
The Cobblers Children Have No Shoes
Yesterday I met with a marketing professional here in town. It was a great meeting and I truly appreciated some tough feedback I received about my corporate site. Simply put, I had put up a really crappy single page site 6 months ago and never got around to changing it. I even had extensive work done with the assistance of…
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Marketing Infographics
Like Us! A Survey of Users on Brand Engagement
Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I…
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Content Marketing
ConvertMore: Convert More Website Visits With This Phone Callback Widget
As you view your site’s analytics, one thing you’re always seeking to do is to increase the conversions of visitors. Content and a great user experience can drive engagement on a site, but that doesn’t necessarily bridge the gap between engagement and actually driving the conversion. When people want to connect personally with you, are you enabling them to? We…
