This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Window Wars… Location, Location, Location
Location plays a crucial role in the success of retail businesses. Factors such as foot traffic, visibility, accessibility, and demographics can significantly impact a store’s performance. Here are some key points and statistics on the impact of location and the role of windows and showcasing in retail: Foot traffic: Stores in high-traffic areas, such as busy streets, shopping centers, or…
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There’s No Better Compliment Than This For An Author of a Dummies Guide!
We’ve had many folks send us photos of Corporate Blogging for Dummies, but I’m not sure we’ll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their relationships with those with disabilities. We met when I led a regional workshop for the National Speaker’s Association. Valerie has gone…
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ProBlogger: Four Blogging Mistakes I Should Have Avoided
There’s no shortage of blogging books hitting the shelves lately, but few are as grounded and actionable as ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett. As someone who’s been blogging for a few years now—sporadically and more as a passion project than a structured endeavor—this book hit me at just the…
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Why Your Business Should Make Use of Video in Marketing
Video has moved far beyond a supplemental content format and is now at the center of modern digital strategy. As audiences grow increasingly accustomed to consuming video in their personal and professional lives, it has become one of the most powerful ways to convey ideas, showcase products, and establish trust. For marketers looking to stay competitive, embracing both the creative…
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After 13 Years, Podcasting Has Finally Come Of Age For Corporations
In 2004, BBC journalist Ben Hammersley combined the word pod (from the Apple iPod) with the word broadcast and coined the term podcast. At that time, podcasting wasn’t easy. Apple’s iTunes was required for you to subscribe to the podcast feed and download the audio file to a local computer. When you were ready to listen, you’d plug your iPod into your computer…
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10 Holiday Deliverability Tips
From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to customers this time of year.…
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WordPress: How to Create a Shortcode To Publish Your Google Calendar Booking Button
Google Calendar’s appointment scheduling feature allows businesses, freelancers, and professionals to streamline bookings without needing third-party scheduling software. However, Google doesn’t provide an easy way to embed a booking button directly into a WordPress site. Instead, users must insert a custom script or link to the external page. To make this process seamless, a simple WordPress plugin can enable you…
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12 Paths to Creative Content Generation
We had an amazing webinar yesterday with PR Newswire and SurveyMonkey, over 1,600 people registered!!! The webinar was a joint webinar with John O’Connell, a PR and Communications consultant from HNTB. I’ve modified my presentation into a format friendly for distribution here: The 12 Paths to Creative Content Generation: Understand the intent of your visitors. Stop selling and provide value…
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The Most Common Misconception Marketing And PR Grads Have About Social Media
Over the last decade, I’ve hired interns and marketing graduates for my business. As a full-service marketing consultancy, we work on multichannel marketing for our clients, so I can place graduates where they best fit rather than just throwing them into some mundane marketing work. As an interview gets rolling, I ask, “So, what would you like to do?” I repeatedly…
