Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

Content Marketing

Douglas KarrJun 17, 2010

RIP: All Your Databases Are Belong to Matt

The technology world lost a special person yesterday, friend Matthew S. Theobald. Matt was an amazing and brilliant person, developing and designing a means to index the data of the world through the Internet. I wrote about Internous after meeting Matt after a local Smaller Indiana event last year. Matt had a vision and tirelessly pursued it. The last time…
Marketing & Sales Videos

Douglas KarrMar 25, 2013

Mobilenomics: If You’re Not Mobile, You’re Not Marketing

We feel pretty good that we see technology trends coming and then inform you ahead of time. We’ve been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization audit for a recent client and they had no mobile strategy… none. Their site wasn’t mobile, their emails weren’t optimized…
Paid and Organic Search Marketing

Douglas KarrJun 21, 2009

SEO: Appearing in SERPS is Only Half the Battle

Search Engine Optimization (SEO) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages (SERPs). However, achieving a high ranking is only half the battle. The true measure of SEO success lies in the ability to drive clicks from the SERP to your website’s landing page.…
Douglas KarrMay 21, 2010

S’il Vous Plaît et Merci

If you hadn’t noticed yet, I’ve been over in Paris working with a firm. It’s been a whirlwind trip and we’re actually heading back today (it’s 6:30AM here). Leading up to the trip, I would have loved to have brushed up on my French so I didn’t sound like such an ignorant American. Luckily, almost everyone we’ve run into here…
Douglas KarrOct 7, 2006

WordPress Author: Add an Edit Profile Link if Logged In

I wanted to update a WordPress site and add an ‘About the Author’ section under every post. It was a little tougher than I thought – and actually requires even more programming, but here’s the first cut: The Author: <?php the_author(); ?> Website: <a href="<?php the_author_url(); ?>"><?php the_author_url(); ?></a> About: <?php the_author_description(); ?> Next, I check to see…
Douglas KarrFeb 21, 2011

How Are You Monitoring Social Media?

Whether or not you’re actually going to participate, there are several reasons to monitor social media in every industry nowadays: Monitoring your industry can help you and your employees acquire expertise. Monitoring your competitors can help you to compile competitive intelligence and help you to differentiate your business or product. Monitoring can help you identifying leaders and sites with authority…
Social Media & Influencer Marketing

Douglas KarrNov 15, 2012

3 Steps to a Successful Social Media Crisis Response

We had a fantastic discussion with Steve Kleber of Kleber & Associates, an agency focused on the home building segment. One of the topics discussed was the fear that companies have to overcome when tackling social media. It’s important to recognize that when a crisis happens – it’s much better to be on top of your response in social media…
Marketing & Sales Videos

Douglas KarrAug 3, 2013

LeadSift: Use Social Selling to Acquire Leads

78% Of salespeople using social media outsell their peers. LeadSift has launched its cloud platform that scans millions of conversations across social media channels to find and deliver potential leads to businesses while also giving each lead a metric that classifies intent. It simplifies the concept of social selling and makes you and your team more efficient and effective in…
Douglas KarrMar 11, 2008

Something Wicked This Way Comes…

Did you ever get the feeling that something really, really bad is about to happen? Screenshot of Vista about to Run on my MacBookPro with Parallels 3.0 and OSX Leopard.
Analytics & Testing

Douglas KarrJul 26, 2012

Lithium Customer Intelligence Center: From Customers to Superfans

In today’s social-centric world, what customers say about the brand generate far more traction than any advertisement or paid content can deliver. It’s no wonder marketers strain their ears to try and understand what the customer is saying about the brand over the social sphere. Lithium‘s real-time social media monitoring solutions allow the marketer to listen, measure and track the…

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Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

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