This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Visits up 25% Since Redesign
We still don’t have Martech Zone exactly the way we’d like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30%. That doesn’t include the additional traffic that we’re experiencing from our new weekly newsletter (subscribe above). Design is consistently underrated as a means to increase traffic…
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Marketing Infographics
How the Tablet is Changing Enterprise
As more and more companies invest in cloud technologies, the only tool necessary to work remotely is a tablet. It’s getting easier and easier for me to work with nothing but my iPad. In some ways, I think the applications built for touch screens are far more user-friendly than the traditional user interface on most programs. As well, the cost…
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Verizon: Please Stop the Madness
I received a text message from Verizon today: Free VZW Msg. Verizon Wireless is now offering a FREE V CAST Video software upgrade. To upgrade and dramatically improve your VCAST Video user experience, go to Get It Now –> Get PIX & FLIX–> Get New PIX –> Get New App –> Entertainment –> V CAST –> FREE Upgrade. To opt-out…
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Marketing & Sales Videos
The Awesome Authors Beta is Live
Part of our rebranding was coming up with a unique feature specifically for Martech Zone. Although I call this site my blog, I truly want the blog to be a collection of views from other professionals in the industry. At times, I disagree with what’s written here… but I support the fact that we all have different perspectives on the…
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Content Marketing
Martech Featured in bizMarketing Magazine
If you get a chance, sign up for a subscription of bizMarketing Magazine. They recently republished our article on the growth and future of SocialTV. It was great seeing us in the publication, and the digital magazine was packed with great articles and a ton of advice. bizMarketing Magazine provides online businesses and marketing professionals with a wide variety of…
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E-commerce and Retail
The Perfect Basket Abandonment Email
We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic… the folks at SaleCycle have found that the faster you get a shopping cart abandonment email sent, the higher the conversion rate! There are…
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Advertising Technology
Google Ads Location Assets: A Powerful Tool for Marketers with a Local or Retail Footprint
I’m not sure there’s a spot on the SERP that isn’t being filled with ads nowadays. It reminds me of the newspaper industry, where news ultimately became the filler between ads. Personally, this is disappointing. Organic search promised to provide good visibility for companies based on their reputation, not their ad budget. But alas… pay-to-play is where everything is evolving,…
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Content Marketing
Is Your Business Between the Customer and What They Want?
I was reading a post on the Top 10 Reasons the Music Industry is failing, recommended by industry friend Steve Gerardi. While I don’t disagree with anything the article states, I do believe it can be summed up in a single reason. The music industry blocks the path between fans and the talent in order to monetize it. If a…
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This was the ol’ classic Can of Worms
When you hit that 30th comment on a blog post in a single day, you know that you struck a nerve! Wow! When I decided to post about my recent dissatisfaction with 37 Signals, in no way was I trying to hit the front page of TechMeme or have Jason Fried personally tell me off. Those of you that have…
