This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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WordPress: Manage Ads with Ad-minister
Each time I would test some ads on my site, I always had to reach into the theme designer and edit the core them code… something that gets me a little nervous. I’ve tested quite a few ad plugins for my WordPress blog, but none of them were robust enough. This week I finally found what I needed with a…
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Social Media & Influencer Marketing
Social Media and the Business Strategy
Seems like an appropriate cartoon (from Geek and Poke) after my presentation on Social Media and Business. Found via Search Engine People.
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Mobile Marketing, Messaging, and Apps
Testing Leadership with Telecommuting
This evening I met with Pat Coyle and other Smoosiers at Pat’s Open House at Smaller Indiana Headquarters. One great discussion I had was with Lalita Amos, a Leadership Coach and Human Resource Specialist, Purdue Alumni, and Adjunct Professor at NYU. I had the pleasure of sharing the stage with Lalita when I spoke to the IABC about the use…
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There’s Plenty of Room…
There’s plenty of room for all God’s creatures. Right next to the mashed potatoes., originally uploaded by dullhunk. My Dad sent me this by email and it was simply too funny not to share. This is an advert for Saskatoon Restaurant, Greenville, South Carolina, and can be purchased as a T-Shirt. I’m also testing out Flickr’s ‘Blog this photo’ feature.…
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E-commerce and Retail
It’s Time For Retailers To Honor the United States’s 250th Birthday (Semiquincentennial)
In 2026, the United States of America celebrates an extraordinary milestone: its 250th birthday. Known formally as the Semiquincentennial, this historic anniversary marks 250 years since the signing of the Declaration of Independence on July 4, 1776. It is more than a typical Fourth of July. This is a once-in-a-generation moment to reflect on our shared history, celebrate our freedoms,…
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Autoupdates Failing on WordPress? FTP Failing?
Recently, we had a client that configured their own servers for use with WordPress. When the recent 3.04 security update came through, there was some sense of urgency to getting this version installed on all of our clients. However, this particular client always required that we upgrade WordPress manually… a process not for the faint of heart! We wouldn’t get…
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What a Day!
As I walked out to my car this morning, I was instantly pelted with a nice ice storm. Imagine rain, just frozen. I had to break the shell of ice on my car (a Ford 500) and then clear off about 10 inches of snow that fell last night. The kids were home – school was canceled. I made it…
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Analytics & Testing
Time is the Challenge For Marketing Professionals
Our first SurveyMonkey poll results are in! Time is the biggest challenge for marketing professionals. With the growing demand on marketers to produce content for internal use, web site, blog, social media and more… it’s no wonder that time is our biggest challenge. It may also be a symptom of a weak economy where companies aren’t hiring the resources necessary…
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Content Marketing
After 13 Years, Podcasting Has Finally Come Of Age For Corporations
In 2004, BBC journalist Ben Hammersley combined the word pod (from the Apple iPod) with the word broadcast and coined the term podcast. At that time, podcasting wasn’t easy. Apple’s iTunes was required for you to subscribe to the podcast feed and download the audio file to a local computer. When you were ready to listen, you’d plug your iPod into your computer…
