This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Snagit: The Ultimate Screen Capture And Recording Software (Most Popular, Too!)
Screen capture tools are indispensable for sales, marketing, and business professionals. Here are ways that businesses utilize screen capture images and videos every day: Clear Communication: Visual content speaks volumes. Screen captures allow professionals to illustrate ideas, concepts, and data visually, making complex information easier for clients, team members, and stakeholders to understand. Enhanced Presentations: Whether it’s a sales pitch,…
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Behavioral Advertising vs. Contextual Advertising: What’s the Difference?
Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of organic marketing, which is why marketers are so willing to spend on it. The success of digital ads, naturally, depends…
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The Ultimate Event Planning Checklist: A Timeline-Driven Guide for Live, Online, and Recorded Events in 2025
Effective event planning blends strategic foresight with meticulous execution and precise timeline management. Whether organizing a large-scale live conference, hosting an interactive online webinar, or producing a high-quality recorded session for on-demand viewing, this checklist breaks down every phase—from pre-planning to post-event review—into clearly defined steps. Each phase includes a dedicated timeline section and specific guidance for live, online, and…
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Everything You Need To Know About AI-Driven Auto-Tagging In 2023
Tagging is the process of assigning labels or keywords to items, such as images, articles, or videos, to categorize, organize, and retrieve them more efficiently. It is widely used in various fields, including social media, websites, and content management systems, to improve searchability and navigation. On Martech Zone, for example, tagging provides superior internal search results, improves the relevance of…
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Adtech Simplified: A Comprehensive Guide for Business Professionals
In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…
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WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients
Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…
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You’ve (Still) Got Mail: Why Artificial Intelligence Means a Strong Future for Marketing Emails
It’s hard to believe that email has been around for 45 years. Most marketers today have never lived in a world without email. Yet despite being woven into the fabric of everyday life and business for so many of us for so long, the email user experience has evolved little since the first message was sent in 1971. Sure, we…
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Audience vs Community: Do You Know the Difference?
We had a fantastic conversation with Allison Aldridge-Saur of Chickasaw Nation, and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native American Lessons for Community Building. Audience Vs. Community Allison discussed Audiences versus Communities, and it struck me as one of…
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Starbucks, You Could Be Doing Social Better
I pull the social media card sparingly when I have to. As a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it’s a policy and typically not the fault of the poor customer service representative. CSRs don’t often make the rules; normally, someone higher up and a little out of reach…
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Are Interactive Infographics Worth The Investment?
The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today’s infographics aren’t just incredible. New trends allow them to be interactive. The History of Infographics Early History: The roots of infographics are often linked to cave paintings and Egyptian hieroglyphs, which used visual representations…
