Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Starbucks Social media customer services example on X

    Starbucks, You Could Be Doing Social Better

    I pull the social media card sparingly when I have to. As a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it's a policy and typically not the fault of the poor customer service representative. CSRs don't often make the rules; normally, someone...

  • Data Standardization

    Data Standardization: Define, Test, and Transform

    While organizations shift towards establishing a data culture across the enterprise, many are still struggling to get their data right. Pulling data from disparate sources and getting varying formats and representations of what is supposed to be the same information – causes serious roadblocks in your data journey. Teams experience...

  • E-Commerce Personalization and Large Language Models

    Harnessing the Power of AI: Enhancing E-commerce Personalization with Large Language Models (LLM)

    In the rapidly evolving landscape of e-commerce, personalization has emerged as a critical factor in enhancing customer experience, loyalty and driving business growth. The advent of Artificial Intelligence ( AI ) and Large Language Models ( LLM ) has opened up new avenues for achieving unprecedented levels of personalization.  This article...

  • Rudderstack: Warehouse Native CDP

    RudderStack: Ship High-ROI Data Projects with Ease With This Warehouse Native CDP

    Handling customer data effectively has never been more crucial—or more challenging. Companies are often faced with the complex task of collecting, unifying, and activating customer data while maintaining regulatory compliance and data quality. Delays in shipping data projects can lead to missed opportunities, but with the right platform, your team can overcome these challenges...

  • woocommerce email platforms

    The Best Tools for WooCommerce Email Marketing

    WooCommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple to set up and use. Undoubtedly, the best way to turn your WordPress website into a fully functional e-commerce store! However, you...

  • Signage Design, Sign Design Tips

    Signage: How To Design Effective Signs That Drive More Traffic To Your Business

    As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my favorites and was in front of my...

  • Use Social Listening to Improve Content Marketing

    5 Ways To Use Social Listening To Improve Your Content Marketing Strategy

    Content is king — every marketer knows that.  However, oftentimes, content marketers cannot just rely on their skills and talent — they need to incorporate other tactics in their content marketing strategy to make it more powerful. Social listening improves your strategy and helps you speak directly to consumers...

  • How To Set Up PowerPoint In A Window for Virtual Events

    How To Set Up Your PowerPoint Slide Show In A Single Window for Virtual Events

    As companies continue to work from home, the number of virtual meetings has skyrocketed. I'm actually surprised at the number of meetings where the presenter has issues actually sharing a PowerPoint Presentation on screen. I'm also not omitting myself from this... I've goofed a few times along the way and delayed the start of...

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