This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms
With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn’t be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not competing with another app from your competitor in the same niche but with apps from across market segments and niches. If you…
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How to Choose the Best Channels for Your Customer Support Strategy
With the advent of business ratings, online reviews, and social media, your company’s customer support efforts are now integral to your brand’s reputation and your customer experience online. It doesn’t matter how great your marketing efforts are if your support and expertise are lacking. A brand for a company is like a reputation for a person. You earn reputation by…
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The Science of Persuasion: Six Principles That Influence Decision-Making
For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…
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What are the Key Requirements of the CAN-SPAM Act?
United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act (CAN-SPAM). While it’s been over a decade… I still open my inbox daily to an unsolicited email that has both false information and no method to opt out. I’m not sure how effective the regulations have been, even with the threat of…
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Mailchimp: Building A Custom Feed In WordPress For Your RSS-to-Email Campaign
As resources continue to get tighter for companies, it’s becoming a necessity that they stop wasting time and fully incorporate automation and integrations that can shave hours of effort off of their workload every week. Companies often have marketing departments that are siloed by their work channels. A great example is a content team producing fantastic content and an email…
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What Is Passive Data Collection?
Although clients and suppliers cite passive data collection as a growing source of consumer insights, roughly two-thirds say they will not use passive data two years from now. The finding comes from research conducted by GfK and IIR among over 700 market research clients and suppliers. What is Passive Data Collection? Passive data collection is the gathering of consumer data through their…
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The History of Digital Advertising
Digital advertising has undergone a remarkable transformation since its inception, mirroring the rapid evolution of the internet and digital technology. This journey, beginning in 1969 with the public introduction to the internet, marks a series of innovative milestones that have reshaped how brands interact with their audiences. From the first banner ads to the sophisticated targeted campaigns of today, digital…
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Instant Payment is Becoming the New Normal For Affiliate Partnerships
Did you know that the number of instant payment transactions is projected to grow by at least 289% between now and 2027? The global community is expected to perform more than 376 billion instant payments within that timeframe. Juniper Research This underscores a major shift in how businesses and customers prefer to pay: seamlessly and immediately. The notable rise in…
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Apple Marketing: 10 Lessons You Can Apply When Promoting Your Business
My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device – an AppleTV… and then worked with me at a company where we were the first product managers to use MacBook Pros. I’ve been a fan…
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Excel Formulas For Common Data Cleanup
For years, I’ve used the publication as a resource to describe how to do things and keep a record for myself to look up later! A client handed us a customer data file that was a disaster. Virtually every field was misformatted, and as a result, we could not import the data. While there are some great add-ons for Excel…
