This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
6 Questions to Ask Yourself Before Starting Your Website Design
Building a website can be daunting, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand and might even have fun doing it. As you start, this list of questions should help get you on the right track. Table of Contents What do you want your…
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Content Marketing
URL2PNG: Implement a Screenshot Thumbnail Service
We’ve written a detailed article on how you can capture a website screenshot using Chrome developer tools… but what if you need them automated? You might find great value in using a screenshot API service to take automated screenshots of web pages. URL2PNG is a service that allows online companies to capture screenshots of web pages and convert them into…
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Content Marketing
Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution
As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope…
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Social Media & Influencer Marketing
How I Damaged My Reputation With Social Media… And What You Should Learn From It
If I’ve ever had the pleasure of meeting you in person, I’m fairly confident that you’d find me personable, humorous, and compassionate. If I’ve never met you in person, though, I fear what you might think of me based on my social media presence. I’m a passionate person. I’m passionate about my work, my family, my friends, my faith, and…
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Analytics & Testing
How A Creative Team Built an Executive Scorecard To Demonstrate Their Value To The C-Suite
High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is a challenge. Some leaders see the initial brief, and most see the outcome, but very few know what goes on in-between. There’s…
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Sales and Marketing Training
What Are The Best Marketing Platforms?
Please stop asking this. I mean it. There is no best. Period. It’s a question that I’m asked over and over again by both marketers and industry professionals alike. It’s a question that can’t possibly be answered unless there’s a complete evaluation of the company that will use the platform. As a sourcing vendor for marketing technologies, we’ve performed due…
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Customer Data Platforms
Acquia: What is a Customer Data Platform?
As customers communicate and create transactions with your business today, it’s getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside their data repository. Customers were interacting, but because the central data…
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Email Marketing & Automation
Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business
With uncertain economic periods, companies look to safeguard their business’s financial health. Understanding the return on investment (ROI) of their digital transformation (DX) initiatives is at the core of most conversations. As business owners and trusted service partners, we fully recognize the risks and advise our clients accordingly. In good times, companies often look at how to innovate, capture market…
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Analytics & Testing
4 Ways Machine Learning Is Enhancing Social Media Marketing
With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue,…
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Analytics & Testing
8 Strategies to Convert New Website or E-Commerce Visitors into Returning Ones
Website visitor retention is often overlooked in content marketing, yet it’s a goldmine of opportunity and the elephant in the room. Every content marketing guru screams about attracting visitors, chasing trends, and conquering new channels. Very few speak about how to keep them engaged or coming back. One visit is rarely enough to forge a lasting connection. Think of it…
