This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
ShortStack: How To Create a #Hashtag Contest on Social Media
If you’re searching for a strategy that can expand your brand’s reach, spark active engagement, and enrich your user-generated content (UGC), a hashtag contest might be the tool you’ve been seeking. UGC is an often-underestimated goldmine in the world of digital marketing. It refers to any form of content — text, videos, images, reviews, etc., created by people rather than…
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Artificial Intelligence
What’s the Difference Between AI and Machine Learning?
Terms like Artificial Intelligence (AI) and Machine Learning (ML) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are often mentioned in the same breath, they are not the same. Understanding the distinction between AI and ML—and how each can be applied—can help…
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Analytics & Testing
A Breakdown of Meta’s Analytics Tools: What They Do and Why They Matter
Meta’s ecosystem remains a powerhouse for brands, marketers, and creators looking to connect with audiences on Facebook, Instagram, and beyond. The platform offers unparalleled reach with billions of active users, but raw numbers alone don’t guarantee success. That’s where Meta’s analytics tools come in. These tools help you decode performance, understand your audience, and optimize strategies, whether running organic campaigns…
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E-commerce and Retail
Big Cartel: Easy Online Stores for Artists and Creatives
Artists and creatives often find themselves at a crossroads: How do they effectively sell their work online without getting lost in the complexities of e-commerce? Big Cartel steps in as a simple and efficient platform, tailor-made for artists and creatives looking to showcase and sell their masterpieces with ease. Creatives and artists typically yearn to spend more time in their…
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Marketing Infographics
Prioritization vs. Multitasking: Why Focusing Beats Juggling in Business and Beyond
Multitasking is often worn as a badge of honor. With smartphones buzzing, inboxes flooding, and overlapping meetings, it’s easy to feel productive simply by juggling it all. However, growing evidence from neuroscience, psychology, and business research tells a very different story: multitasking is inefficient and costs us time, money, and mental clarity. The alternative, prioritization, is far more effective. And…
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Artificial Intelligence
DataRobot: Unifying Generative and Predictive AI for Enterprise Success
Organizations across industries face mounting pressure to harness the power of artificial intelligence (AI) to drive innovation, optimize operations, and gain a competitive edge. However, many struggle with the complexities of implementing AI at scale, from data preparation and model development to deployment and governance. The challenges of integrating both predictive and generative AI (GenAI) capabilities while ensuring responsible use…
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Content Marketing
16 Types of Infographic Layouts to Inspire You!
Over the years, we’ve become quite a resource for readers to find and learn from infographics. Infographics are, perhaps, one of the best tools of the trade right now because they have a number of advantages: They’re easily shared, making the best of social media – getting your content shared and read in relevant networks.They’re easily published, making the best…
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Email Marketing & Automation
Email Monetization: 10 Ways That Publishers Monetize Their Newsletters
Every Monday, we send a newsletter of the articles published in the last week at Martech Zone. It’s growing in popularity. Since launching it over a month ago, we are nearing 5,000 subscribers. While we’ve automated the newsletter using Mailchimp, we still make edits each week before it’s sent. Our long-term goal with the newsletter is to drive leads to…
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Email Marketing & Automation
Unlocking the Potential of Email List Rental: What Marketers and List Owners Need to Know
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you're unfamiliar or unimpressed with renting an email list here's the lowdown on the benefits as well as its key differentiating factors and considerations.
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Public Relations
How to Pitch an Influencer, Blogger, or Journalist
Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one lands perfectly in my inbox: relevant, respectful of my time, and rich with material I can use. Here’s a video that shows how an effective pitch works from a publisher’s perspective. Years ago, I received…