This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
What is Real-Time Bidding (RTB)?
In both paid search, display and mobile advertising, there’s plenty of inventory to purchase impressions on. In order to acquire solid results, you should be testing the purchase of hundreds or even thousands of keyword combinations on paid search. If you’re doing display advertising or mobile advertising, the inventory may be spread amongst hundreds or thousands of sites or apps.…
-
Slayer: Utilize AI To Identify The Words You Need to Win
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes…
-
UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API
Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, and sign off on SMS permissions. I’m not trying to understate the importance of compliance with this medium, but the frustration of migrating or integrating an SMS solution can…
-
CASTANET: The Ultimate B2B Lead Generation for Sales Professionals Using LinkedIn
The task of generating valuable leads can be an arduous and time-consuming endeavor. Enter CASTANET, an automated B2B lead generation tool designed to transform how sales professionals, realtors, investors, insurance agents, SaaS technology providers, business advisors, coaches, and marketing agencies approach lead acquisition. Traditional manual LinkedIn lead generation demands extensive time and effort, leaving sales professionals and agencies stretched thin.…
-
How To Create Stunning Visuals For Instagram Stories
Instagram has more than 500 million active users daily, meaning at least half of the overall user base of Instagram views or creates stories every day. Instagram Stories is among the best ways to connect with your target audience due to its incredible, ever-changing features. According to statistics, 68 percent of millennials watch Instagram Stories. With the high number of…
-
Unlocking the Potential of Email List Rental: What Marketers and List Owners Need to Know
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you're unfamiliar or unimpressed with renting an email list here's the lowdown on the benefits as well as its key differentiating factors and considerations.
-
What Are The Six Stages Of The Account-Based Marketing (ABM) Sales Funnel?
Terminus has produced this detailed infographic that defines the stages of the ABM sales funnel as well as what to measure in order to optimize each stage’s success. If you’re new to ABM, we’ve written about what Account-Based Marketing is and why it has so many advantages over traditional marketing strategies… but this gets into the finer details of segmenting…
-
Easypromos: How to Prevent Fraud in Your Next Online Voting Contest
We’ve launched many contests to attract more subscribers to our email program. While we have extensive development resources, there’s no way we will be developing the contest ourselves. Why? Well… Fraud I’ve cheated in an online contest. Years ago, we had a regional social media contest to find the most famous man and woman in town. After I viewed the…
-
What’s the Difference Between AI and Machine Learning?
Terms like Artificial Intelligence (AI) and Machine Learning (ML) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are often mentioned in the same breath, they are not the same. Understanding the distinction between AI and ML—and how each can be applied—can help…
-
Webflow: Build Next-Level Web Experiences Without Limits With This Composable CMS
Creating high-performance websites once required a complex dance between design, development, and marketing teams. Rounds of feedback, bottlenecks in production, and rigid CMS platforms often slowed growth and creativity. Today’s digital landscape demands more agility — faster page creation, real-time updates, scalable infrastructure, and the ability for every team to contribute without compromise. Webflow Webflow is redefining what it means…
